Reinventing the Product

by Mike Hunter

Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and, particularly, AI are transforming traditional products into smart connected products. The book will demystify concepts such as the digital twin, digital product lifecycle management, platform engineering and digital continuity of enterprises. It makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. Complemented by compelling case studies from around the globe — such as Haier, Faurecia, Symmons and many more — and by interviews with thought leaders and business executives, it provides practical “how-to” advice for business organizations as they develop digital products.

Reinventing the Product: How to transform your business and create value in the digital age
Eric Schaeffer and David Sovie
Kogan Page
Available: 3/28/2019
392 pages
$29.95

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