Custom Tailoring Online

Benjamin Little

bespoke-tailoringCustom tailoring has gone beyond the province of brick-and-mortar to the global world of e-commerce. London-based Santamaria Shirt Makers adds an innovative advance that enables consumers to convincingly explore the virtual representation.

The technology enables the online consumer to customize his design through the world’s only photorealistic, fully 3-D shirt customizer. It uses specialized photography to mirror shirt components incredibly closely and even display how fabrics would appear where the material naturally folds when a shirt is worn. The image is responsive to the cursor, providing the customer with a full 360-degree view and unlimited zoom, as opposed to merely a few preselected views.

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