Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and it undercuts one’s confidence and keeps one from doing the work that sales success requires — like asking for the business. Fear costs many companies billions. This book shows how to erase the fear of rejection, embrace optimism, build confidence and achieve sales success.
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
Alex Goldfayn
Wiley
Available: 4/2/2018
288 pages
$25
