Accounting Startup Focuses on Ethnic Niche 

by RaeAnne Marsh

Easy Numbers Consulting, LLC was one of the first companies to participate in Local First Arizona Foundation’s Fuerza Local Business Accelerator Program, which trains underserved Hispanic entrepreneurs on the basics of running a successful business. Ana Gordillo founded her company in 2015 to provide accounting services — from trade name registration, LLC filing, bookkeeping, payroll and income tax services to financial business advice and small-business education — to small businesses of fewer than 20 employees. 

With years of experience in the field, Gordillo took the step in 2015 to launch her own company. “I wanted to help my Latino community, who are known for being great entrepreneurs but sometimes lack the resources to properly keep records and understand their accounting to run a financially healthy business.” Her few initial clients, she says, “began to refer me to other business owners who also valued my help and trusted me to manage their accounting. Now, after three years of being in the business, I am proud to see my clients thrive. My business has given me the opportunity to serve over 100 entrepreneurs accomplish starting goals such as registering their LLCs to guiding them to make the right financial decisions to expand their businesses.”

Gardillo limits her clientele to businesses of 20 employees. “This allows me to focus better on businesses freshly starting or ones that, despite their small size or time in business, still struggle to manage their numbers,” she says, reiterating her belief in the need to educate those types of businesses of the importance of keeping their numbers organized and up to date regardless of how small they are. 

“Being a business owner is not an easy task. Beginnings were financially tough, as I invested all my savings in establishing my office. I came across many challenges, from making my business known, making all the decisions on my own and learning from my mistakes. Now, my business is well established and many times I find myself supporting my clients when they are going through rough patches by sharing my experiences.”

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