Workplace Wellness with Paige Rothermel

Chief Growth Officer
Blue Cross Blue Shield of Arizona

What innovations and/or products have you launched recently or are preparing?

At Blue Cross Blue Shield of Arizona, our customers are at the center of everything we do. We understand that Arizonans need access to health and wellness services that will help them live healthier lives. Healthcare is complicated and our goal is to provide simple, affordable healthcare options that provide real value, are easy to access and understand. Welvie and PayForward are two examples of the range of resources available to our customers and our employees. Welvie is an online surgery decision support program that helps people make decisions about, prepare for and recover from surgical procedures. PayForward is a unique rewards platform that gives subscribers up to 15 percent back when shopping, dining and traveling through retailers like Target and Home Depot.

To provide a sense of what is happening in the industry, please share the challenges you are addressing to enable superior healthcare services for your clients.

As consumers ourselves, Blue Cross Blue Shield of Arizona understands that people want affordable, high-quality, high-value healthcare and should have control over their healthcare needs and options. The ability to have personal health information consolidated, safe and easy to access across our healthcare providers is a critical concern. Measuring quality and value of health services with transparency to our customers is a priority. We have engaged eviCore, a leading healthcare innovation company, as part of our strategy to improve access and utilization of health services for our members. eviCore’s advanced data and analytics platform supports an evidence-based approach to quality healthcare — and that means connecting our customers to the services they need and protecting the quality and value they deserve.

In what way(s) are you focused on helping business?

Delivering an exceptional customer experience is one of our strategic priorities. We know that in order to be competitive in today’s marketplace, businesses need to offer a robust set of health and wellness options to employees at a great value. Blue Cross Blue Shield of Arizona is committed to providing a range of options to our business customers. We focus on quality, value, affordability and simplicity as we work with our business clients to customize a health and wellness program that is curated to meet their unique employee needs. Every business client is a collaborative partner as together we shape the program and tools they need to grow healthier companies.

One example of how we are helping business in this changing environment is our telehealth service. Through BlueCare Anywhere, BCBSAZ members can see a board-certified doctor, counselor or physiatrist on their phone or mobile device for a virtual visit any day, at any time. This means businesses are giving their employees easy access to the care they need, which can lead to increased engagement and work productivity.

About Blue Cross Blue Shield of Arizona

BCBSAZ offers health insurance and related services to nearly 1.5 million customers across the state. BCBSAZ, a not-for-profit company, is an independent licensee of the Blue Cross Blue Shield Association. The company employs more than 1,500 people in its Phoenix, Chandler, Flagstaff and Tucson offices.


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