Small Giants Launches Academy for a Growing Construction Industry

by Mike Hunter

Small Giants recently launched an ambitious educational program, called the Academy for Construction Excellence, created to serve the growing need for training in the construction industry. Developed with the guidance of an advisory council that has more than 200 years of combined construction education experience in all facets of the construction industry, this is designed to help construction professionals reach their full potential through tailored training programs and expert guidance.

A full-service marketing and business development agency for architecture, engineering, construction and commercial real estate companies, Small Giants was well-positioned to recognize that training in this industry is in demand — and essential. Observing the growth in the construction industry concomitant with the growth of the Phoenix metropolitan area, where people are coming in from not only different markets but different countries, Small Giants recognized that as the workforce grows, the need for training also grows. “At Small Giants, we have always been a leader in training specific to strategic marketing and business development, but clients demanded more,” explains Danielle Feroleto, owner and president, who has been offering training for construction professionals, as well as teaching at Arizona State University’s Del E. Webb School of Construction for more than 20 years.

According to the Registrar of Contractors data, there are 41,871 commercial contractors registered in the State of Arizona and more than 240,000 skilled trades professionals working in the industry. The Academy for Construction Excellence was created to offer these professionals — regardless of client status, size, or specialty — educational program options, ranging from leadership and technical training and marketing to interview preparation and strategic planning for every role in the industry.

“The demand on companies to keep up with training as they grow and scale is increasing and even the resources available in-house and externally are not enough to train for the future. The Academy offers a variety of topics already, but we are shaping the curriculum around the requests we get from companies,” Feroleto says.

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