The Enlightened Capitalists

by Mike Hunter

Today’s business leaders are increasingly pressured by citizens, consumers and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible. In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue.

The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
James O’Toole
Harper Business
Available: 2/26/2019
592 pages
$35

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