The coronavirus pandemic put enormous pressure on the healthcare industry, forcing pharmaceutical giants to roll out clinical trials for a COVID-19 vaccine at breakneck speed. At the same time, significant changes in demand, research and development processes, and regulation revisions amid the coronavirus crisis cut down revenues of the biggest players in the market and … [More]
4 Unexpected Ways Holiday Networking Has Been Changed by the Pandemic
This is certainly a year that is different than any other. Many things have changed, as has job searching. And job searching during the holiday season is certainly different this year. Here are four ways holiday job searching is different and how you can make the best of it to still land your next role during this season and before 2021 starts. College Buddy … [More]
Aging Workforce, Technical Skills Shortage and the Importance of CTE in Schools
America is dealing with an unprecedented shortage of skilled labor. The Department of Labor reports that while there are 7.6 million unfilled jobs, only 6.5 million people were looking for work. This is the same situation in Arizona. The industries seeing the largest talent gap are construction, health care and personal care, followed by computer and mathematical occupation. … [More]
Global Digital Ad Spending to Jump 14% YOY and Hit $395B in 2021
Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market share this year. After a sharp fall in ad spending in March, the last few months have witnessed strong growth across all regions, as millions of consumers shifted to websites and webshops from brick-and-mortar stores. According to data presented by … [More]
New Report Sheds Insight on Pandemic’s Impact on Nonprofits
According to a new report from Common Impact, the impact of the COVID-19 pandemic on nonprofit organizations is staggering and the skills and expertise of corporate employees are a critical part of restoring and sustaining the sector. The COVID-19 Nonprofit Impact Report: A Guide for Providing Philanthropic and Skilled Volunteer Support , released today, indicates the … [More]
How the Economic ‘Reset’ Can Work in Your Favor
While news of vaccines on the horizon signal hope, some analysts think a sizable chunk of the U.S. economy has been damaged permanently by COVID-19, with more layoffs and business closures still to come in 2021. But to others, the future of a “new economy” in the post-COVID world is bright, opening doors for entrepreneurs, working professionals and small-to-medium business … [More]
Business Success Can Begin at a Surprising Starting Point: Philosophy
In an age when college students are urged to choose an area of study based on financial returns, philosophy has become a much-maligned major. But those who dismiss philosophy as something with no practical use are overlooking how studying Aristotle, Plato, Socrates and others has real-world applications in business, says Cristina DiGiacomo, author of Wise Up! At Work and … [More]
Why Buying a Small Business Now Is a Bad Idea
Normally, I am a proponent of buying small businesses. The data shows they make the world go ‘round. The U.S. Small Business Administration Office of Advocacy, which defines a small business as a firm with fewer than 500 employees, states there are over 30 million such enterprises in the U.S. But a convergence of factors have made the economic environment less favorable … [More]
Matching Your Sales Approach to Your Prospect’s Readiness to Buy
Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, evaluation, trial and, finally, the adoption stage. Each stage requires a different decision by your prospect. By matching your sales and promotional strategies to their … [More]
2021 Open Enrollment Is Upon Us: Do You Have the Right Insurance Broker?
2020’s open enrollment is in mid-swing and, as a business owner, employer or HR professional, you’ve most likely started to consider your organization’s benefits plan and what you might be looking to adjust in 2021. As you begin to outline what you’re searching for, you’ll probably have a lot of questions and concerns due to the unprecedented nature of 2020. Did your rates … [More]
HR Professionals View Recruiting and Hiring as the Most Challenging Issue for 2021
Recruiting and hiring is HR professionals' top concern for next year, according to 563 US employers responding to XpertHR's Survey of HR Challenges for 2021. The survey asked participating organizations to rate how challenging 12 major workplace issues might be in 2021 and found that over six in 10 (66%) said recruiting and hiring will be either "somewhat" or "very" … [More]
5 Ways Leaders Can Eliminate Stress and Reboot for Change in 2021
As a challenging year winds down, companies are sifting through what worked and what didn’t as they prepare to reboot for 2021 after dealing with the many difficulties brought on by the pandemic. And if a business is planning significant changes in its operations in the New Year, the leadership team’s empathy for the workforce is vital in the process, says Joel Patterson, a … [More]
Survey: 70% of Hotels Won’t Survive without More COVID Relief
With a resurgence of COVID-19 and renewed travel restrictions enacted in many states, a new survey of American Hotel & Lodging Association (AHLA) members shows that the hotel industry will continue to face devastation and significant job loss without additional relief from Congress. Seven in ten hoteliers (71%) said they won’t make it another six months without further … [More]
Encouraging Employers to Hire Deaf, Hard of Hearing Candidates this Winter
Since the COVID-19 crisis began in March, the job market in Arizona has changed dramatically. Jobs that were once staples have become rare, while others that never existed are becoming more commonplace. As we are rebuilding the job market, are we doing all that we can to provide an opportunity to some of the more vulnerable populations as potential employees. In Arizona, … [More]
Survey Reveals Employee Productivity & Engagement during Covid-19
Ten Spot, the workforce engagement platform that keeps your employees connected, announced the results of its national employee survey, Employee Productivity & Engagement During Covid-19. The findings provide insight into the productivity and engagement levels of those who have been working from home since the pandemic started, and the challenges they've encountered. … [More]
4 Tips to Improve Marketing Automation, Close More Deals
There’s a lot of mystery and mystique surrounding what exactly marketing automation is. Casey Cheshire, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed” discusses proof that correct marketing automation works in Episode 99 of the If You Market podcast … [More]
Their Take: Lives and Livelihoods Meet at the Mask
When a public health emergency was declared in Arizona on March 11, followed by school closures, teleworking, limited gatherings, business closures, elective surgery postponements, and, 20 days later, a stay at home order, Arizonans experienced a double-whammy. Both personal safety and economic security were under siege. Our daily lives changed tremendously nearly … [More]
Healthcare Co. Offers Mental Health Resources During the Holiday Season
Magellan Healthcare, the behavioral and specialty health subsidiary of Magellan Health, Inc., announced programs and resources to support individuals as they manage the holidays amidst a global pandemic. “COVID-19 has dramatically changed how we typically celebrate holidays, special events and celebrations. For many people, cherished traditions and religious events … [More]












