Business travel was once a luxury and is now a time-consuming activity that can engender the sense that productivity is being lost. With the agile smartphone, travel downtime is quickly becoming a productive and even innovative time to get ahead. Here are some apps we recommend for those travel pauses. Evernote Stay organized, save ideas and improve productivity. Evernote is … [More]
Thousands Per Minute
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching! In these pages, readers will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. This book is … [More]
Everyone’s a Critic: Winning Customers in a Review-Driven World
More than 70 percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article or newspaper critic. Some savvy businesses have figured out how to navigate — and even profit from — the new world of ubiquitous … [More]
Twitter is Not a Strategy
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of “digital” branding leads companies to abandon the tried and true aspects of marketing for the flash … [More]
Feedback: September 2014
Question: Discussion of economic development for our region often focuses on attracting new business from out of state. How does that impact business in the Greater Phoenix area, and what is being worked on to develop economic opportunity for businesses here? Danielle Casey is responsible for the oversight and execution of the City of Scottsdale’s initiatives related to … [More]
Global First. Local, Too.
A “Local First” slogan makes sense for consumers when they’re buying, but it can be a disastrous approach when executives are looking for sales growth. Thinking too close to home has put the U.S. into the predicament of having less than 1 percent of companies export, while most countries around the world are much higher, like Sweden at 5 percent. Having companies export goods … [More]
Disruptive or Disturbing Technology?
It is mind-boggling when you stop to think about how far technology has come in the last 20 years. It is equally mind-boggling to realize how much our entire society depends on technology. To be competitive today, businesses need to have a responsive website for customers and consumers. If you don’t think that’s true, ask anyone when was the last time they used a phone book. … [More]
Take Your Business Plan Global
Now is the time to get started with global business. It’s worth it! Consider that the U.S. population represents only about 4.5 percent of the total world population of more than 7.2 billion people and is growing less than the rest of the world. China now has the second-highest number of millionaires in the world, according to Lloyd’s, and McKinsey reports that the Chinese … [More]
Technology’s Influence on Political Campaigns
The use of the most current technology to influence the outcome of an election is nothing new in modern campaign history. Successful candidates have usually made better use of new technology over their opponents to win an election. The first candidate in modern history to use technology was Franklin D. Roosevelt, who did a masterful job using radio to win over voters with his … [More]
High-Tech Transitions
Some of the most helpful technology operates totally behind the scenes. AAA Arizona uses technology to increase efficiency and accuracy, and to enhance the member experience in two main areas: Roadside Assistance and front-line member interactions. With roadside service, it’s no longer an issue when members’ vehicles break down along a desolate stretch of highway — AAA many … [More]
