Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 … [More]
Social Media Marketing All-in-One for Dummies
This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help readers decide the best places to spend their marketing dollars, and learn about valuable … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow’s consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as … [More]
Epilepsy Foundation of Arizona: Golf Tourney Supports Operation Outreach for Injured Veterans
The Apache Longbow helicopter sitting on the golf course indicates the Salute to Armed Forces Golf Tournament is not an ordinary round of golf. Punctuating play with further excitement at various holes are additional contests, among them a hole-in-one challenge sponsored by a car dealership, the Phoenix Coyotes’ challenge to make the golf swing with a hockey stick and a “Beat … [More]
Hon Kachina Council: Inspiring Volunteerism
Volunteers take center stage as the Hon Kachina Council celebrates their efforts at the prestigious Hon Kachina Awards, an annual event held this year on Sept. 29 at the Camelback Inn in Scottsdale. Showcasing their contributions to the community, the event presents them as examples to inspire others to volunteer. The black-tie-optional event starts with cocktails on the … [More]
Arizona Receives ‘C’ for Manufacturing Industry Health
Manufacturing nationally enjoyed a robust year as growth in many sectors accelerated from the already strong manufacturing recovery of 2010-11, but the impact varies from state to state, says a report from Ball State University. The 2012 Manufacturing and Logistics Report Card, an in-depth analysis from Ball State’s Center for Business and Economic Research, grades all 50 … [More]
Feedback: August 2012
Question: In light of the economic upheaval in recent years, what changes or successes have you seen in global commerce as it relates to Arizona businesses? Anna Flaaten Senior International Trade Specialist U.S. Commercial Service Arizona Sector: Government Arizona exporters are seeing a lot of movement in worldwide export sales. Our data shows Arizona merchandise … [More]
