Air travel can be tough. Between schlepping bags, the mental duress of contending with possible schedule changes and the actual time stuck in a seat, flying can definitely be a pain. If your life involves cross-country or international travel, you are already keenly aware that 5 to 15 hours in a cramped seat can definitely cause some discomfort. A recent flight to and from … [More]
NAWBO Members Are Driving the Economic Growth of Phoenix
Three members of the Phoenix chapter of the National Association of Women Business Owners are part of the elite group of the top Women-Owned Businesses as named by the Phoenix Business Journal. Each Phoenix business owner learned early in her career that women do business differently from their male counterparts. Rosaria Cain, Robin Orchard and Ginger Clayton recently shared … [More]
Top Ten Tips for Creating Your Business Plan
Why should you have a business plan? A business plan provides clear objectives for well-planned business goals and strategies to be met to ensure financial success. It also provides reassurance to lenders and investors that requested funds are being used appropriately to meet these goals. Below are ten tips to guide you through the process of developing your business … [More]
Serving as President of NAWBO Phoenix is an Extraordinary Experience!
I’m privileged to be on this board with women who are contributing their time and talents for the greater good of the organization. Their dedication to NAWBO (National Association of Women Business Owners) Phoenix and to the success of our programs is unbelievable. During this year, our pillars are to Collaborate, Communicate and Connect with each other for the purpose of … [More]
Don’t Let Your Marketing Die of Natural Causes
Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need to keep it as current as the jeans you wear or the phone you carry. Websites need to be redone every two years to stay current. As many as 60 percent of all websites fall into this category of being out of date. There are several … [More]
Personal Brand and Style
Styling is an optical illusion. It’s all about perception. Did you know when you enter a room, people’s eyes will go from the top of your head to the tip of your toe in three seconds? Styling is about looking your best at any given moment. It’s all about keeping the attention on your face and what you are saying or selling. Color lets you reshape your silhouette using trompe … [More]
Seven Traits of Highly Successful Women to Embrace Now
1. Confidence — Here’s the secret to confidence: It doesn’t matter how you feel on the inside, it’s what you project on the outside that people see. I have often been told by people that they admire my confidence. I smile graciously and thank them, knowing on the inside I was the same as everyone else. I was nervous, I had my own doubts and fears. But I took practical steps to … [More]
Photos Can Enhance Your Business
We’ve all heard the saying, “A picture is worth a thousand words.” A photograph can draw a viewer in and compel her to learn more or it can turn someone away with one glance. This is especially true when it comes to marketing your own business. Are the pictures on your website piquing the interest of your viewers? Do your brochures pop? Or do you need a bit of a … [More]
Standout in Your Field and SWOT the Competition
Yes, you read right, “SWOT” the competition, not “swat” the competition. You don’t want to physically hurt them. You just want to have an advantage over them; who wouldn’t want an advantage? Think about a time when you played a game that required forethought or strategy. Was it easier to play against someone you didn’t know or someone you knew well? I would think the latter. … [More]
Happy Birthday HR5050!
Imagine if you were a business owner, and you were required to get a co-signer for a loan. No big deal, right? It happens all the time! However, in the not-so-distant past, women business owners were subjected to a set of standards to obtain credit different from their equivalent male counterparts. In fact, men were so highly valued, and women so greatly de-valued, that women … [More]
November 2017 Message from Julie S. Cook
Serving as the president and the chief cheerleader of NAWBO Phoenix for the 2017/18 year is a privilege of a lifetime. I’m meeting and connecting with so many amazing women who have had and are making a huge influence in my life. Because of how my life has been affected in such a positive way, I encourage businesswomen — and men, of course — to come and see what NAWBO is … [More]
Is your Company at Risk?
A small business owner I know recently discovered that one of his employees embezzled about $300,000 from his company over approximately eight years. The employee was responsible for some accounting functions that included payroll. Every payroll, he would create the information needed to be sent to their PEO, get it approved by the owner, and then submit a significantly … [More]
Local Group Launches App for Finding Woman-Owned Businesses
Looking for a plumber, printer or other products or services? Why not use a WOWOB (woman-owned, woman-operated business)? They’re different. WOWOBs have a big social impact as well as an economic impact. The local founders of the WOWOB movement recently launched a free app to make it easy for anyone to locate a WOWOB to meet his or her needs. “Go to the App store or Google … [More]
NAWBO Phoenix Presents Annual Desert Diamonds Awards
More than 100 members of the National Association of Women Business Owners (NAWBO), Phoenix Chapter, and their guests recently celebrated the success of the past year and recognized the contributions of its members and corporate partners. “All of our members deserve thanks and recognition for all they do throughout the year to support our chapter and other women in … [More]
Don’t Neglect the Follow-Up
I recently returned from a large conference. If you attended any large conference recently, you probably met many amazing people. You are, more than likely, back in your office with a stack of business cards sitting on your desk with great intentions of calling, emailing and maybe even handwriting to each person. You probably have a thousand other priorities that could easily … [More]
Understanding the Missing Piece in Your Rising Healthcare Costs Puzzle
In seeking a solution to a longstanding problem, it’s common to grasp the familiar pieces and reason that if they can be adjusted, adapted or shaved down surely the puzzle can be solved. When it comes to rising healthcare costs, there is a puzzle piece worth understanding that can significantly change the shape and direction of your company’s health and well-being. Many … [More]
Community Leaders, NAWBO Corporate Partners Meet to Discuss Issues Important to Women Business Owners
Group members commit to reinvigorate mentorship and apprenticeship to change the business culture The National Association of Women Business Owners (NAWBO), Phoenix Metro Chapter, relies heavily on its corporate partners for in-kind and financial support for Chapter programs. Nearly 30 members of the NAWBO Phoenix leadership, its corporate partners and community leaders … [More]
July 2017 Message from Phaedra Earhart
So far, this year has been full of forming new partnerships and creating lasting relationships with our community partners, such as ASBA, ASU Sparxx, Arizona Hispanic Chamber of Commerce, e-Women Network and Athena Valley of the Sun, to name just a few. We are looking for more community alliances to partner with on a monthly basis so that members and those interested in … [More]
