We’ve all heard the saying, “A picture is worth a thousand words.” A photograph can draw a viewer in and compel her to learn more or it can turn someone away with one glance. This is especially true when it comes to marketing your own business. Are the pictures on your website piquing the interest of your viewers? Do your brochures pop? Or do you need a bit of a makeover?
Everyone wants to know more about the businesses they are interested in, to see beyond the initial impression. What is your business really about? What exactly do you do? What motivates you to do what you do? What makes your business special? And why should a potential customer use your business and services over your competition?
Photographs can help you give your customers and clients a good introduction to who you are as a business. It is important to realize that photos can really shape the ideas that potential customers take away with them after seeing your website. Good pictures give detail and help add to the professionalism of your marketing and your business. They also create a desire to know more and become better acquainted with who you are and what you bring to the table.
A good photo is able to drum up interest within your viewer without her having to read a word about your business. It has been said that 80 percent of the information received by your brain comes in through your eyes. Considering this statistic, it is a wise move to ensure your potential client is drawn in by using great photographs in all your marketing materials.
When a person is visually stimulated, she is more likely to want to learn more about you and give your business a chance. Researchers have also found that color visuals increase the willingness to read by 80 percent. Photographs with bright colors, good focus, proper lighting and appealing content help stir the viewer’s curiosity. Think of the last product or article that interested you. Did it have an interesting photo to accompany it? Chances are good that a picture was involved.
Most aspects of marketing can benefit from the use of photographs. Brochures, flyers, business cards and websites all speak to your customer about your business and what you do. Since all these tools bring clients to you, why not give them a reason to stay and browse for a while? Looking online for a business becomes much more interesting when you have a reason to look!
The power of pictures is evident everywhere you go. Take a look around you! There is no shortage of images to entice viewers to try the newest and best product. Billboards and magazines show you what to buy and where to find it. It takes only one great photograph to stir your emotions, catch your breath or brighten up your day. Making use of photographs is a great way to boost your business and really give people an idea of who you are and what you provide.
Morgan Hirschi is a blogger, photographer and owner of Purple Dove Photography. She can be reached at purpledovephotography.com.
