According to marketing experts, one of the biggest reasons that only 25 percent of startups succeed is the others do not fully comprehend their Ideal Customer Profile — the demographic and psychological makeup of their target clients. This misunderstanding means that many startups often adopt a one-size-fits-all communication strategy, which does not factor in foreign … [More]
Kaleidoscope Juice Moves East
Marking a change in its retail operation, local juice and health food company Kaleidoscope Juice is including a baking production area in the new store it opens this month in Gilbert. “We wanted to bring the baking experience into our shop to showcase what we have always done behind the scenes,” says Alexandra Maw, founder and co-owner. The onsite baking area enables the … [More]
Online: Instant Cost Segregation Quote
Scottsdale-based RCG Valuation & Monetization recently unveiled an instant cost segregation quote feature on its website. “This tool can help you generate the right information needed to maximize your investment potential. A cost segregation can be the difference between a successful real estate venture and a failed one,” says Scott Roelofs, owner of RCG Valuation, which … [More]
Phoenix Gets 5G from AT&T
As of the beginning of last month, AT&T has brought mobile 5G service live in parts of Phoenix. 5G+ service is provided over high band spectrum and offers extra speed and capacity to serve high-traffic areas. 5G is not only about how fast phones can transfer data, but also about how quickly they can process and respond to data, called “lag time” or “latency.” Currently, … [More]
Optimize Time/Place for Meetings
Aiming to make all meetings easier to “Join / Control / Analyze,” meetings technology provider Synergy SKY offers trailblazing yet user-friendly software for all business meetings. “Our systems are built to monitor efficient usage of business facilities and equipment with the goal of allowing employers to better optimize the extremely expensive real estate that is provided … [More]
Looking Good 2020 – February Standouts
Local Standouts Recognized for Achievements and Philanthropy ACHIEVEMENTS More Laurels for Wisdom Natural Brands Industry publication Progressive Grocer chose Wisdom of the Ancients® Organic Yerba Maté Hibiscus Tea as one of its 2019 Editors’ Picks Top New Product awards, and Prevention magazine recognized SweetLeaf® Liquid Stevia Pumpkin Spice Sweet Drops™ in the top … [More]
Stop the Overwhelm
Doing more with less has been the obstacle for many organizations, entrepreneurs and employees. Unfortunately, it’s taken a toll on productivity and has even led to stress, overwhelm and burnout in the workplace. Following are some tips to being more productive while eliminating the downsides. Schedule email time. E-mail inboxes are a big anxiety trigger. One way to … [More]
Outsourcing in 2020
Skilled workers are needed to make a business run. In the past, hiring people was possible only if a business had enough capital to sustain new hires. Today, internet connectivity allows even small businesses to find the exact help for the tasks at hand while limiting the costs. Whether automated through AI or outsourced to remote workers, virtual assistants are powering a … [More]
Payment Processing Advantages beyond Just Accepting Credit Cards
Accepting credit cards offers tremendous convenience for a business’s customers. But it can provide more than just that; it can facilitate growth in ways that may change the business drastically. Increase upselling — Cash-only payment makes upselling difficult to impossible in most cases. However, if a business accepts credit cards and uses a hassle-free payment processor, … [More]
Santana Equipment Expands Office for its Arizona Operations
Santana Equipment Trading Company, a leader in the used material handling equipment market that celebrated its 20th anniversary last year, recently opened a new retail/rental space for its Arizona clientele. Mesa Forklift, a subsidiary of Chicago-based Santana Equipment, is located near Superstition Freeway and South Country Club Drive. The company opened Santana Equipment … [More]
Personalized Offers & Promotions Platform
A new Omnichannel Offers and Promotions Management Platform from Mobivity Holdings Corp., creators of award-winning customer personalization platform Recurrency, will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes … [More]
Innovative Recruiting Website
Featuring video resumes, live stream job fairs and the ability for employers to instantly chat with candidates, CruitScout offers a more efficient recruiting process by forgoing traditional paper resumes that can heighten barriers such as employment gaps. Employers have a clearer picture of an applicant's skillset while recruiting and, ultimately, making hiring decisions in … [More]
Online & Private for Professional ‘Super Connectors’
In a new private online “Community for People Who Know People,” Las Vegas-based startup Silent Rich aims to solve some of the more common problems that professionals and entrepreneurial connectors alike often have, bringing together those who know the right people with those who are seeking connections for a professional opportunity, business venture or anything that can be … [More]
Looking Good – 2019 Holiday Season Standouts
During the holiday season, our focus was on local standouts in philanthropy. Sprouts Volunteers Build Learning Gardens The Sprouts Healthy Communities Foundation recently led a National Day of Service for Sprouts team members nationwide. Here in Phoenix, furthering Sprouts’ significant financial contributions, Sprouts team members refreshed the garden area at Spaces of … [More]
Before Disaster Strikes
Before Disaster Strikes Natural disasters can devastate communities and cause significant disruptions for local companies, particularly small and medium-sized businesses. As organizations look to minimize the business impacts of natural disasters, company leaders should consider preparing in advance to help their company weather the storm. Make a plan. Business leaders … [More]
Eco-Friendly Dry Cleaners
During its 20-year history, Lapels Dry Cleaning has pioneered an eco-friendly dry cleaning experience. The partnership agreement with GreenEarth®, the dry cleaning industry’s only nontoxic cleaning alternative, is the latest evolution of that experience, and Jeff Kline recently converted his Gilbert and Chandler franchise locations to the GreenEarth process. For most Lapels … [More]
‘Local’ Drives Boutique Retail Concept
Celebrating the essence of Scottsdale’s Old Town in the historic building that was home to Saba’s Western Store for more than 60 years, The Merchantile of Scottsdale is a new 5,400-square-foot boutique marketplace featuring a curated mix of more than 40 merchants — all of which are locally owned, Metro Phoenix-based, independent businesses — that include clothing, accessories, … [More]
Tool Tracks Company Alumni
ENGAGE Talent, an AI software company that offers the Total Talent Intelligence™ solution to help companies improve talent acquisition, engagement and retention and predict company and market performance, has released a new alumni engagement product that aggregates and tracks alumni data, mapping talent and analyzing movements in the industry, to provide companies with … [More]
