Small-Business Success for Arizona-based Supplement Brand

by Leah Johnston

Zinc UpFor many people, this pandemic brought to light the importance of supporting their immune system and improving health. Zinc Up, from Phoenix-based NB Pure, was created as a convenient solution to aid immune health. 

Wellness enthusiast Danna Pratte founded NB Pure as a manufacturing, distribution and sales company that provides nutrition and natural wellness solutions. Originally from Texas, Pratte moved to Arizona to attend graduate school, and stayed on after completing her degree. She felt that Arizona was the perfect place for her business. “It’s an extension of me and my company. A lot of health enthusiasts live here. The state really resonates with being well and healthy,” says Pratte. The location of the business is convenient for the distribution that NB Pure does in Mexico and South America, as well. The dry climate has also been ideal for nutritional supplement manufacturing.

Arizona has become a hub for good talent in a lot of different areas, including sales and technology, and it’s helped NB Pure grow and thrive. With the onset of the COVID-19 marketing pandemic this year, the NB Pure team quickly launched a new product called Zinc Up, focused on improving immunity.

The manufacturing and distribution capabilities in the Phoenix area enabled NB Pure to quickly get the product to market. Pratte noted that the convenience aspect was a big driver in the product formulation. “When we think of innovating products, we think of convenience,” says Pratte, “Who wants to take another pill? Who wants to drink another smoothie?” Instead, Zinc Up is sold in a liquid form that is sprayed into the mouth then swallowed, making it easy to use when on-the-go. For people who may have been on the fence about taking supplements, Zinc Up is an easy way for them to take control of their personal health. 

Leah Johnston is wellness communications specialist at SRW and a registered dietitian.

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