Meeting the Surging Need for Professional Imagery 

by RaeAnne Marsh

In a world where our social networks have become central to everyday life in business, first impressions now rely more heavily on digital imagery than ever before. Unfortunately, low-quality imagery has the power to deteriorate a professional’s credibility before that professional even has a chance to meet potential clients, so having a strong professional profile image is imperative. “Truly business-savvy professionals are actively placing themselves above their competition by hiring expert photographers,” observes Sydney Sherman, CEO of Captured Moments, a longtime family-owned and -operated portrait photography studio in Scottsdale. This inspired the company to recently expand its offerings of timeless family and special occasion portraits and launch CM Elite as an entirely new division focused exclusively on providing modern head shots and corporate team portraits for both large and small companies, to help local professionals elevate their businesses and gain new clients through high-end, top-quality portraiture. 

To accommodate its new service offerings, Captured Moments recently renovated its original studio located in the historic Stable Galleria on the northeast corner of Cattletrack Road and McDonald Drive, adding an additional 600 square feet to the studio to have more room for large groups, along with a private sales and viewing area. 

With 27 years of experience in the high-end portrait industry, Captured Moments has seen the market for top-notch professional corporate imagery explode, and Sherman notes, “The industry is hotter than ever before. Professional portraiture is a key element for any business in order to build credibility and reputation.”

Captured Moments is completely woman-owned and -operated. Rita Sherman founded it in 1993 and now runs it in tandem with her daughter Sydney Sherman, who oversees all day-to-day operations. The company also includes a production director/lead photographer, associate photographer and social media coordinator, all of whom also are female.

Photo courtesy of Captured Moments 

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