Marketing expert Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps a businessperson needs to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches the reader in creating an effective marketing plan … [More]
Managing the Millennials
This is a valuable tool for anyone who wants to effectively manage and motivate 20-something workers. Many books are being published on how to manage employees of the “millennial” generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for … [More]
The Challenger Customer
Picture your ideal customer: collegial, eager to meet with you, and ready to champion your products across the organization. It turns out that’s the last person you should be pitching. The need to understand how customers make their decisions, especially when it comes to selling large-scale, business-to-business solutions, drove the author team behind The Challenger Sale to … [More]
Superforecasting: The Art and Science of Prediction
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and … [More]
Louder than Words
There has never been a better time to build an audience around one’s idea or product. But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact. According to Todd Henry, the key to standing apart from the noise is to find one’s unique voice. Those … [More]
Rising Strong
It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people — from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers and parents — shared their stories of being brave, falling and getting back up. She asked herself, “What do these … [More]
We Are Market Basket
What if a company were so treasured and trusted that people literally took to the streets — by the thousands — to save it? That company is Market Basket, a popular New England supermarket chain. After longtime CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company’s managers and rank-and-file workers struck back. Risking their own livelihoods to restore … [More]
Busy
Business psychologist Tony Crabbe outlines a unique four-step approach to combating one of modern life’s great problems: being too busy. Busy is divided into four digestible sections — Mastery, Differentiation, Engagement and Momentum — that will teach readers how to switch from managing time to managing attention; how to transition toward a career strategy that doesn’t hinge … [More]
Disrupt You!
In today’s volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible — or even desirable — to learn one set of job skills and to work one’s way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital … [More]
Team Genius
Offering vivid reports of the latest scientific research, compelling case studies and great storytelling, Team Genius shows managers and executives that the planning, design and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence: How to reorganize subpar teams … [More]
