From the President’s Perch …

by Rosaria Cain

For those of you who have indulged in branding, you know how tough this process is. We just finished a photo shoot that was highly stylized. You will see it on these pages. We all are wearing black with white button-down shirts and red shoes. It represents a shot of unity. And yet, each of us has our own spin on how we put this look together. We used knoodle. Full … [More]

Ask the Sales Trainer … 

by Tish Times

Dear Tish, I don’t want to make sales calls because I don’t want to come off salesy. From Squeamish salesperson Dear Squeamish,  I believe “salesy” is a mindset. What I mean is that your fear, your experience, or your expectation may cause you to believe that others will perceive you as insincere and/or aggressive when you are presenting your products or … [More]

Looking to run a better business?

by Rosaria Cain

National Association has launched its mentoring program for current and aspiring business owners looking to increase general business knowledge. The program, run by seasoned entrepreneurs Ronit Urman and Suzi Glover, will take the select group of businesswomen in a program that teaches the fundamentals and pairs education with a support system. The program runs from November … [More]

Unexpected Gifts in the Ugliest Giftwrap

by Madeleine MacRae

Over the past 20 months, small business owners and entrepreneurs have been on an ever-changing roller coaster ride of emotions, obstacles, victories and defeats. Some business owners’ tracks have run in parallel while others have sharply turned in a completely contrasting direction, but one factor remains true: As we continue to deal with all of the aspects of the Coronavirus, … [More]

Your Voice in D.C. 

by Sindi Major-Martinez

It is important that women business owners have their voices heard in Washington, D.C., and here in Arizona. According to the U.S. Senate Committee on Small Business and  Entrepreneurship, “Women-led small businesses help boost economic growth and create jobs. There are more than 11.3 million women-owned businesses in America — representing 38 percent of all firms and … [More]

5 Easy Ways to Protect Yourself in a Commercial Lease 

by Karen Urman

The pandemic has created an influx of people looking into residential and commercial real estate investment.  Here are some useful tidbits as you look for a commercial lease: Know your clauses. In most instances, a force majeure clause in a commercial lease allows for either a temporary delay or a complete excuse of certain landlord obligations and/or tenant obligations … [More]

A Message from Jean Briese, President

from Jean Briese

I just returned from my first business trip since our world was shattered by the pandemic. It was, in many ways, just another business trip. But in other ways, it was so much more. I was meeting with a small group of international leaders. The goal: to inspire these leaders to break barriers. The pandemic has created so many new barriers. We began our time together with a … [More]

Why I Should Have Known the Name of My Banker

by Shellie Berry

It was a great idea. But then … the Great Recession. Houses and neighborhoods popped up everywhere. Freeways lengthened; highways expanded. Pharmacies, grocery stores and hospitals burst into existence. Demands arose for more schools, fire departments and roads. In the early 2000s, a record influx of families swelled the East Valley. The economy boomed as business owners … [More]

4 Marketing Pillars to Grow Your Online Sales in 2021

by Melanie Moscicki

Nearly 150 million people shopped online for the first time in the pandemic, according to an eMarketer report last year from “Insider Intelligence” (, and it is predicted that the number of ecommerce buyers will only continue to rise. So much so that some industry insiders are dubbing 2021 as “The Year of Add To Cart.”  With all … [More]

7 Things to Do in the Post-Pandemic World to Grow Your Business

by Nancy A. Shenker

We are still in the midst of challenging and fast-evolving times. Over the past months, we’ve all learned how to survive and thrive amidst the COVID-19 pandemic and economic uncertainty. As a woman business owner and former corporate executive, I’ve lived through several volatile eras and a massive influx in technology-based changes. Although the pandemic is radically … [More]

3 Dangerous Mistakes Women Make that Lead to Burnout

by Jen Butler, M.Ed., B.C.C., D.A.I.S.

Women from all over the world contact me sharing the struggles of their daily lives. Inevitably, they use these three words to describe how they feel about their life: stress, overwhelm and burnout. After years of working with female professionals and talking to tens of thousands of women about what specifically stresses them out, I’ve identified the three dangerous mistakes … [More]

From the President

by Jean Briese

It is such an exciting and interesting time to be the President of NAWBO Phoenix. As we navigate uncharted waters, the sea of change has felt rough and wild as a storm, with brief moments of calm, only to stir up again in our constantly changing environment.  One thing that will not change: NAWBO’s commitment to propelling women business owners — through advocacy, through … [More]

Technology in the Age of COVID-19 and George Floyd

by Denise Meridith

Americans are dazed and confused. It is as if they got hit over the head from behind. They are hazily regaining consciousness, trying to figure out who clobbered them, wondering when their heads would stop hurting and they could return to work, and worried if the lack of taste is recurring or permanent. The pandemic, also, suddenly thrust technology to the forefront of their … [More]

Don’t Forget to Follow-Up

by Tish Times

If you attended any large conference recently (virtual or in-person), you probably met many amazing people. You are, more than likely, in your office with a stack of business cards or a list of contacts sitting on your desk, with great intentions of calling, emailing and maybe even handwriting each of them. You probably have a thousand other priorities that could easily take … [More]

Yes, the System Is Failing Us

by Angela Garmon

COVID-19 has changed the way we work, live and do business. In just a matter of days, the world was disrupted by the pandemic. As time progressed, it seemed like some businesses have excelled. Some industries ceased in just a matter of days. Others swiftly shifted their business model to stay afloat. While the world was still grappling with the changes that COVID brought, … [More]

Dude! We’re All on the Same Team

by Dr. Nadia Brown

One of the challenges with having a sales team is building the right sales culture. Years ago, I was on a sales team — and there was an opportunity I was working on, with the goal of getting a particular deal closed. There were some questions from the prospect I was speaking to that I couldn’t answer. I knew there was another member of the sales team who had more expertise in … [More]

President’s Message: Is It the System?

by Angela Garmon

Most systems are fallible at conception because they are not designed for everyone to excel. Systems are generally created to reinforce beliefs or constructs that already exist. And in some cases, concerns for the minority, meaning those who are not represented in the decision-making, are not part of the equation. This lack of consideration leads to oppression if gone … [More]

Telling Your WHY Story to Connect

by Michele Trent

Finding the perfect pair of pants that look great from every angle —that’s an age-old quest with a modern solution thanks to Sara Blakely. Her coveted shapewear solution became Spanx, a now billion-dollar company. Blakely experienced a problem and created a solution. That’s what entrepreneurs do! You started your business to somehow address a need or overcome a problem. That … [More]

How to Get Out of Your Head and Write from Your Heart

by Laura L. Bush, Ph.D.

You’re under a deadline to write a 750-word blog in a couple of hours. What do you do? If you’re anything like me, you start writing a sentence, then correct a word in that sentence, write a second sentence, delete the first sentence, then delete the second sentence — and you’re back at ground zero with just 90 minutes left on the clock to finish. “What in the world am I … [More]

Find Your Brand Voice It’s Right Behind Your Smile

by Jeffri-Lynn Campbell

Chances are good you have settled into 2020 and the new decade. Goals are set and you are optimistic about reaching them by planning your work and working your plan. You know what you offer and feel confident around your process for delivery. There’s only one problem: You don’t feel comfortable with how you communicate it. The MOST IMPORTANT part of selling yourself, your … [More]

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