Carvana, an industry pioneer for buying and selling used cars online, is celebrating five-star reviews left by happy customers with a new summer advertising campaign that spotlights the key differentiators in the brand’s industry-disrupting car buying and selling experience. Carvana identified the key themes that described customers’ interactions with the nation’s largest … [More]
Prescription Savings Co. Teams Up with Phoenix Mercury in Partnership Deal
BuzzRx, the only provider of free prescription discount cards benefiting nonprofits year-round, announced the company scored a partnership with the Phoenix Mercury for the 2023 season. The partnership will span in-arena activation, commercial advertising, and digital content. BuzzRx is the first prescription savings company to team up with a Women's National Basketball … [More]
Phoenix Suns, Phoenix Mercury Announce Groundbreaking Media Rights Deal
The Phoenix Suns and Mercury announced a new media rights deal with Gray Television, Inc. and Kiswe to deliver 100% of each team’s locally broadcast games via over-the-air television and streaming. Under the new deal, the Suns and Mercury games will be available to nearly 2.8 million households in Arizona, more than tripling the current number of homes the Suns and Mercury can … [More]
All Video Is Video Content Marketing
Five rules for greater reach
Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. They login to video meetings daily with prospects and customers. Since 2005, the year YouTube launched, video has increasingly grown in prevalence, … [More]
Why AI Won’t Replace Your Creative Agency
There have been many theories about how AI models such as ChatGPT, OpenAI and Bard will impact the future of work — and, ultimately, the future of humanity. Will these AI models make life easier, or will they replace human work altogether? There’s no doubt AI will change … something. But as a marketing agency owner, I see AI impacting my business immediately. What good is … [More]
Phoenix Suns and PayPal Extend Partnership Agreement, One of the Largest Sponsorship Deals in the NBA
The Phoenix Suns and PayPal announced that they have extended their partnership through the 2026 NBA season. PayPal will continue as the Suns' jersey sponsor and, as part of the enhanced multi-year deal, the organizations will now increase their focus on supporting small businesses throughout the Valley and elevating the fan experience by offering innovative payment solutions … [More]
Mega Sports Park Changes Name after Bell Bank Pulls Out of Naming Agreement
Bell Bank Park has changed its name to Legacy Park: Arizona’s Premiere Sports & Entertainment Complex. Bell Bank has announced that is has pulled out of its agreement deal with the sports park that is owned by Legacy Cares Inc., and run by its property management company Legacy Sports USA,. Bell Bank says it is due to various defaults under the naming rights agreement, … [More]
Balancing Marketing Priorities during a Slow Economy
The one nugget of information contained in Squarespace’s most recent 30-second Super Bowl advertisement is that Squarespace is a website that makes websites. For anyone who wasn’t already aware of the $3 billion company, that’s an expensive but useful bit of top-of-the-funnel marketing. The rest of us could be heard screaming at our televisions in unison: “That ad … in this … [More]
Digital Marketing Agency Opens New Office in Scottsdale
Award-winning digital marketing agency E Squared Marketing recently announced the opening of its new office in Scottsdale. The Arizona-based firm has nearly tripled in size over the past few years and continues to grow its client roster across the country. “We are thrilled at the growth and expansion of our team and office, and we are excited to continue to provide stellar … [More]
Auto Retailer Anchors Uniform Sponsorship with Arizona’s Only Pro Soccer Club for Sixth Season
Carvana, an industry pioneer for buying and selling used cars online, is partnering with USL Championship team, Phoenix Rising FC, as the team relocates to a brand new location in 2023, right in the heart of Phoenix, Arizona. Carvana has been Rising’s front-of-kit sponsor since 2018, marking the sixth season the brand has partnered with the Valley-based, two-time Western … [More]
Instagram Can Be a Powerful Marketing Tool for Small Businesses
Instagram is a very powerful tool for businesses to connect with their audience and establish their brand image. As one of the most popular social media platforms, Instagram relies on a high-speed internet connection, like that from Cox Business. Business owners can utilize the platform to drive brand awareness, boost sales, and build and track audience engagement. It's an … [More]
Phoenix Lawyer Markets Firm on Valley Metro Bus, A First for a Black Woman
For more than 20 years, Phoenix-area buses have incorporated advertisements on exterior panels, but for the first time ever, a woman of color is being featured. Last month Lelia Adams, Esq., a Valley attorney who specializes in immigration law, became the first Black woman to be pictured on a Valley Metro bus, thanks to a collaboration with Lamar Transit of Arizona. “It … [More]
Why Tracking Customer Acquisition Costs Is Essential in Today’s Uncertain Economy
The #1 driver of the American economy is shopping, and consumers are slowing down as inflation drives prices up while wages lag. At 3.5%, the savings rate is its lowest since 2008 and far below the pre-COVID rate of 9%. Meanwhile, more than two-thirds of workers are holding management accountable for a better workplace, and 56% are only willing to wait 30 to 60 days for changes … [More]
5 Key Influencer Strategies for B2B Marketing
Influencers are an underutilized B2B social marketing resource. Not every organization has the knowledge to adapt the lessons of a particularly successful influencer campaign to their own needs, or even the foggiest clue of where to begin. Any influencer strategy requires a customized approach that follows a few general principles: entertain, align, engage, relate, and be … [More]
Mulleted Streaker at WM Phoenix Open Gets Bail and Court Fees Covered by Underwear Brand
The streaker who was detained for livening up the PGA Waste Management Phoenix Open last week, is now free on bail…with a little more money in his pocket. Underwear brand Shinesty decided to reimburse Savage's bail and help with administrative court fees after seeing he was wearing their "Daytona Dong Sarong," the company's denim-print swim … [More]
‘Getting Lost’ Takes on New Meaning for Scottsdale-Based Marketing Agency
The James Agency, Scottsdale’s women-led, insights-first marketing agency, wants clients to “get lost.” The agency, which specializes in strategic development, paid media, creative, web development, public relations and social media, is expanding its business model in 2023. The move comes with its own brand — “Stratagem” — TJA’s identification for the realignment of its … [More]
Chip Brand Announces Pop-Up Restaurant for the Big Game
Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is offering a front-row seat to how the fan-favorite snack can transform into a mealtime MVP from February 9-11 in Phoenix, Arizona. Snackers across the U.S. will also be able to elevate their get-togethers with a lineup of DIY recipes and a giveaway to make … [More]
SRP Customers Offered Super Bowl Experience Ticket Discount
As the Big Game and all the hoopla that accompanies it draws near, SRP customers can receive 57-percent off general admission tickets for the Super Bowl Experience, presented by Lowe’s. On February 12, 2023, all eyes will be on the Valley as the State Farm Stadium hosts the Super Bowl LVII in Glendale. The game will be played in SRP’s service territory. The … [More]
