Proof, a results-driven public relations agency founded by 20-year industry expert Melissa DiGianfilippo launched October 1, 2024. With a seasoned team of PR professionals, Proof is set to distinguish itself as an industry leader by helping local and national brands stand out from the crowd and get attention, attract qualified leads and drive real business growth.
Based in Scottsdale, Proof serves a diverse clientele across multiple industries in markets across the country, including brands like Sheraton Grand at Wild Horse Pass, Asset Living, Est Est Interior Design, OneAZ Credit Union, DryBar, Epic Golf Club, and Robbins Brothers Jewelers.
“At Proof, our mission is to turn our clients’ expertise and ideas into headlines and campaigns that deliver real, measurable growth,” said DiGianfilippo, Founder and CEO. “After 20 years in the industry, I’ve honed a results-driven approach that cuts through the noise. We’re all about strategy and impact—no fluff, no wasted time.”
Proof offers a robust suite of services, from strategic planning and earned media to influencer marketing and crisis communications. The agency is committed to evolving with the industry, ensuring clients gain visibility across traditional and digital platforms, whether it’s in the news, on a podcast, or trending on TikTok.
As co-founder of the well-known Phoenix agency Serendipit Consulting for the past 15 years, DiGianfilippo brings a wealth of experience and accolades. She has been interviewed by Fox & Friends, Good Morning America, CNN, The Today Show and Entrepreneur Magazine among others. She was a 40 Under 40 honoree in 2021 and a Most Admired Leader in 2018, both presented by the Phoenix Business Journal. Her podcast Will It Stick? was named Best Marketing Podcast by Adweek in 2022.
Serendipit Consulting will continue under Alexis Krisay’s sole ownership as a marketing and creative agency. Both brands will continue to support each other in the future, offering complementary services.
