Barrett-Jackson, The World’s Greatest Collector Car Auctions, is excited to announce Gila River Resorts & Casinos, the largest gaming enterprise in the in the Phoenix metropolitan area, as the presenting sponsor of the Barrett-Jackson 2024 Scottsdale Fall Auction at WestWorld of Scottsdale, October 10-13, 2024. This dynamic partnership promises an unparalleled experience for all attendees, featuring exclusive new attractions and events.
“We’re excited to welcome Gila River Resorts & Casinos as the presenting sponsor of our Scottsdale Fall Auction,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Their commitment to providing exceptional experiences aligns perfectly with our vision for this event. Together, we will create an unforgettable event for our guests, blending luxury, entertainment and automotive passion.”
As part of their presenting sponsorship, Gila River Resorts & Casinos will receive the naming rights to a new hospitality area called the “Gila River Patio” adjacent to the auction arena. This area will be open to all auction attendees and offer an elevated dining experience and a premium viewing spot of the auction vehicles, enhancing the overall guest experience.
Additionally, Gila River Resorts & Casinos will host a special car show at Wild Horse Pass in Chandler, Arizona, on Saturday, September 28, from 7 to 10 a.m. Car enthusiasts and the public are invited to bring their classic, custom or exotic vehicles and share in the passion of the collector car community.
Throughout the Scottsdale Fall Auction, Gila River Resorts & Casinos will have prominent branding around the auction site, ensuring a strong presence at this premier event.
“This partnership represents an exciting collaboration for Gila River Resorts & Casinos and Barrett-Jackson,” said Kenneth Manuel, CEO of Gila River. “Barrett-Jackson has been the heart of the Arizona car culture for over 50 years and shares our commitment to creating exclusive guest experiences. It’s a perfect synergy to not only support the local community but remind visitors why Phoenix and Scottsdale are premier destinations for unforgettable entertainment experiences.”
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