Agency Holding Co. Announces New Social Media Content Lab

The Harkey Group, a powerhouse holding company, announces its brand new social media content lab: Reactr.

Reactr offers quick-twitch content for brands to create at the speed needed to be relevant in today’s dynamic social media landscape. Based in-house, the content lab specializes in engaging social first and share-worthy content with quick turnarounds. The lab forgoes long lead times and full-scale production resources in favor of quick, authentic, repeatable content capture.

Reactr’s wheelhouse is built around an experienced team of seasoned social media experts who create on-the-ground content for brands. Its seamless account integration includes benefits like the ability to deploy fast and agile content creators, event photography and video capture, and content creation ranging from engaging graphics to reels and animations. Reactr differentiates itself from The Harkey Group’s production company, Matter Films, because of its emphasis on the ultra high-speed execution brands need to stay relevant across social media platforms. Where Matter Films has perfected the art of brand storytelling with cinematic production quality, Reactr’s bread and butter is dynamic content at scale. The sweet spot for Reactr’s production cycles is one to three weeks.

With Reactr, The Harkey Group team will continue to expand upon its award-winning pedigree to make work for organizations like Nike, and Capcom, and Arizona Biltmore, to name a few.

“Our in-house content studio sets us apart because our team has perfected the art of quick, authentic, and platform-right social media execution. They understand social behaviors and can create content that will engage brand audiences in buzz-worthy conversations,” said Scott Harkey, CEO of The Harkey Group.

“Clients tell us they don’t have the staff or time to act quickly, missing critical cultural moments. Reactr helps them ride the wave. Our team of tastemakers will elevate its brand partners to participate in those conversations,” said Todd Sommers, COO of The Harkey Group.

The announcement of Reactr follows The Harkey Group’s successful launch of boutique travel and hospitality agency MONOGRAM earlier this year. Reactr serves as an additional proofpoint that The Harkey Group creates and invests in agencies for the modern marketer.