ASU Named among the Top Marketing Universities in the U.S.

According to a new study, Arizona State University has been named the fourth-best school in the US for a career in marketing. 

Digital marketing agency Hennessey Digital analyzed more than 1,300 US universities to find which are the best for a future career in marketing.  

They looked at 11 factors, including the percentage of business and marketing degrees awarded in a year, the number of undergraduate students, the number of marketing bachelors awarded in a year, and marketing graduate median earnings after 10 years. These factors were then indexed to create an overall quality score out of 100. 

1. CUNY Bernard M Baruch College, New York – Quality score: 72.16 out of 100 

CUNY Bernard M Baruch College in New York ranked as the best university in America for a marketing career, with an overall quality score of 72.16 out of 100. 

With around 15,483 undergraduate students, the school has the 16th highest percentage of marketing and business degrees awarded per year as a proportion of all degrees, at 76%.  

Marketing graduates at the school can also expect to earn a median salary of $64,013 four years after graduating, which is 13.5% higher than the average salary ($56,375) for the other schools in the study. 

Ten years after starting university, the median salary of a graduate from the school is $71,078, which is nearly $20,000 more than the average across all schools in the study ($52,940). According to the most recent annual data, there were 442 bachelor’s degrees awarded in marketing at CUNY, Bernard M Baruch College.

2. University of Pennsylvania, Philadelphia – Quality score: 69.4 out of 100 

The University of Pennsylvania in Philadelphia is the second-best US university for a marketing career, with an overall quality score of 68.44 out of 100. 

The university, which is home to around 10,644 undergraduate students, had the highest average salary for marketing graduates four years after graduating, at an impressive salary of $117,639. 

The median salary of students from the university 10 years after starting is $112,761 per year, which was the second highest of any school in the analysis, behind Massachusetts Institute of Technology (MIT). 

The University of Pennsylvania also had the joint third highest degree completion rate at 96%, 93 bachelor’s degrees awarded in marketing in the most recent year of data and 19% of all degrees were awarded for marketing and business.