When a person is deciding whether or not to do business with your company, you might expect them to check all the key selling points. Price, benefits and features, brand reputation — these are all things that marketers anticipate customers will care about and, therefore, are the brand identifiers that receive the most attention when it comes to sales and marketing. However, … [More]
Explode Sales with Targeted Online Marketing
The Internet has accelerated strategic target marketing to a new level. We have access to virtually any type of information at our fingertips. Combining this with expert analytics, marketers today can create, evaluate and redeploy targeted campaigns at light speed. In the “old” days, the best advertisers could hope for was to promote their company via media that created content … [More]
Visitors Wanted — Get Your Website Found on the Internet
Last month, we discussed how to design a website to support your sales process. Now that you’ve created a sales-oriented site, it’s time to make sure you get found by your prospects. More than 85 percent of “clicks” go to the highest-ranking websites. The key search engine ranking components are Search Engine Optimization (SEO) and traffic building. In this article, we’ll take … [More]
Base Website Design on Your Sales Process
If you want your website to generate new business opportunities, you need to make sure it is designed to attract leads while it is guiding your prospect through the sales cycle. If you’re an e-commerce company, like Amazon or e-Bay, specifically focused on selling your product or service on the Internet, your site was probably designed to move a prospect through the buying … [More]
Social Strategizing with LinkedIn
LinkedIn was founded by Reid Hoffman in 2002 as a business-oriented social network. It differs from Twitter and Facebook because its primary use is professional networking, job searching and recruiting. Executives from all Fortune 500 companies are LinkedIn members, and more than 2 million companies have developed LinkedIn Company Pages. With more than 150 million users in more … [More]
For Brand Power, It’s Moments that Matter
Here’s a humbling fact for all us marketing professionals: Personal involvement with your brand is far more powerful than simply watching a TV commercial, even an attention-getting, racy or annoying one. It’s time we all recognize that the mere presence of the brand isn’t enough anymore. It’s our interaction with it that makes a lasting impression, so it had better be … [More]
