As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads don’t achieve the results the company desires. The problem is, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even … [More]
Blend Out
You’re skilled, you’re smart and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then … [More]
Positioning for Advantage
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive — that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap” — understanding … [More]
Social Media Campaign #ShopGlendaleAZ Relaunches
In an effort to help promote and support Glendale based businesses the Glendale Chamber of Commerce, in partnership with the City of Glendale will re-launch the social media campaign #ShopGlendaleAZ. The campaign encourages Glendale residents and visitors to share their experience patronizing a local business for a chance to win a $100 gift card. The goal and purpose of … [More]
Branding and Politics
The corporate furor over new restrictive voting laws currently being advanced across the country is the latest example of corporations rewriting how they are engaging with social and political issues. In the past, companies tended to remain publicly neutral on even potentially divisive topics. However, over the last decade, more corporate entities and business leaders have … [More]
Baja California Unveils Rebrand as it Prepares for Phased Reopening
The State of Baja California is unveiling a new name, logo and website effective April 6, 2021. Previously known as Baja Norte, the northern region will return to its historic name of Baja California. In addition to the updated branding, the state anticipates moving to the green phase of reopening in the next few weeks. Encompassing seven tourist destinations, including its … [More]
Mighty Metric: Customer Lifetime Value
Customer lifetime value is an indicator of how well a company identifies and nurtures profitable, long-term customer relationships. The biggest challenges for organizations include aggregating the right data for a robust view of the customer, shifting from assumptions to predictive knowledge of the customers’ needs, identifying the moments of opportunity to deliver delight and … [More]
Carvana to Revolutionize Fan Experience for 2021 NTT INDYCAR SERIES Season
Leading online auto retailer Carvana, known for its immersive, patented, 360-degree photo technology, is giving INDYCAR fans an experience they’ll never forget: the chance to get up close and personal with Chip Ganassi Racing’s No. 48 Honda and select Jimmie Johnson’s Indy car paint scheme for five NTT INDYCAR SERIES 2021 races. Fans can visit carvana.com/racing to learn … [More]
The Catchiest Advertising Jingles of All Time
Love them or hate them, there’s no denying that advertising jingles have been part of American culture for a very long time — nearly 100 years. By most reports, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues of Wheaties cereal. Intervening decades brought a rise and fall in the production and popularity of jingles. At their peak, … [More]
Three Ways to Revamp SEO in 2021
Search engine optimization (SEO) is essential for creating online relevance and being digitally relevant in search engines. The coronavirus pandemic magnified how significant digital presence is these days. People are relying heavily on online information versus real-time in-person interactions. They want the latest information on hours of operation and how businesses are … [More]
Personalized Video Becomes Key B2B Marketing Tool; Increases Leads, ROI
Over 90% of online marketers today agree that video content is an essential part of the toolkit: it captures attention in a memorable way, heightens brand awareness, and helps drive purchases.(1) About the same percentage also agree that as online video has become ubiquitous, the level of competition and noise has increased substantially.(2) Partially as a consequence, says … [More]
