There’s a lot of mystery and mystique surrounding what exactly marketing automation is. Casey Cheshire, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed” discusses proof that correct marketing automation works in Episode 99 of the If You Market podcast … [More]
Big Data Principles Help Brands Understand Market Position
A recent article in The Guardian discussed how big data can track the COVID economic slump; similar to what this shows of how economists are looking at new economic markers thanks to big data, there are signals that brands should be looking at to make strategic decisions for long-term planning. Some of the signals may seem obvious but, for many brands, figuring out what is … [More]
5 Ways Online Advertising Is Changing
One year ago, The New York Times posted a headline that read “The Advertising Industry Has a Problem: People Hate Ads.” While a great deal of money is being spent in online advertising, those doing the spending knew long before reading that headline that there was a problem. Consumers hate the online ads, for a variety of reasons, pushing many of them to close out, tune out, … [More]
GoDaddy and Facebook Partner Allowing Customers to Post Ecommerce Sales
GoDaddy Inc. announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Websites + Marketing Ecommerce now enables customers to … [More]
Phoenix Tech Start-Up Supports Local with Gift Card Give-Away
CorkBird, a new start-up based in Phoenix, was originally created to better connect people to their community. Its mobile application was built not as a tool to engage the world through a screen but to help people discover, share and actually get out and engage in the things happening right around the corner. “Be with humans” was the motto. But that had to change with the onset … [More]
The Shifting Landscape of Marketing
When it comes to marketing in the current climate, all businesses should be focusing on what we call “the three S’s”: Safety, Sensitivity and (new) Sales channels. We are also seeing a big shift in marketing dollars toward all manner of digital marketing, including increased spends for content marketing and social media, website improvement projects, e-commerce integrations and … [More]
While Businesses Shut Down in Arizona, Google Searches Ramped Up
This past December, my children and I were at home in my living room having a conversation about specific, influential events that changed the world. We had just finished watching the celebrated one-shot war film 1917 together about two young British soldiers during World War I whose actions would end up impacting world history as we know it. The movie had a profound effect on … [More]
How to Get a Meeting with the C-Suite
Hollywood has always known how to take a meeting. Tinseltown tête à têtes are how movies get made, box-office records are broken and stars are born. In the business world, fate-altering meetings don’t happen in directors’ or producers’ offices, they happen in the C-suite. For those, that is, who can break through. Thirty-three minutes and 13 seconds into the 2005 movie … [More]
