One year ago, The New York Times posted a headline that read “The Advertising Industry Has a Problem: People Hate Ads.” While a great deal of money is being spent in online advertising, those doing the spending knew long before reading that headline that there was a problem. Consumers hate the online ads, for a variety of reasons, pushing many of them to close out, tune out, … [More]
GoDaddy and Facebook Partner Allowing Customers to Post Ecommerce Sales
GoDaddy Inc. announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Websites + Marketing Ecommerce now enables customers to … [More]
Phoenix Tech Start-Up Supports Local with Gift Card Give-Away
CorkBird, a new start-up based in Phoenix, was originally created to better connect people to their community. Its mobile application was built not as a tool to engage the world through a screen but to help people discover, share and actually get out and engage in the things happening right around the corner. “Be with humans” was the motto. But that had to change with the onset … [More]
The Shifting Landscape of Marketing
When it comes to marketing in the current climate, all businesses should be focusing on what we call “the three S’s”: Safety, Sensitivity and (new) Sales channels. We are also seeing a big shift in marketing dollars toward all manner of digital marketing, including increased spends for content marketing and social media, website improvement projects, e-commerce integrations and … [More]
While Businesses Shut Down in Arizona, Google Searches Ramped Up
This past December, my children and I were at home in my living room having a conversation about specific, influential events that changed the world. We had just finished watching the celebrated one-shot war film 1917 together about two young British soldiers during World War I whose actions would end up impacting world history as we know it. The movie had a profound effect on … [More]
How to Get a Meeting with the C-Suite
Hollywood has always known how to take a meeting. Tinseltown tête à têtes are how movies get made, box-office records are broken and stars are born. In the business world, fate-altering meetings don’t happen in directors’ or producers’ offices, they happen in the C-suite. For those, that is, who can break through. Thirty-three minutes and 13 seconds into the 2005 movie … [More]
Differentiating the Gen Y/Z Market
With each new generation, a different set of rules presents itself for marketers. And, with five generations of consumers currently represented in the United States, it can be somewhat complex to differentiate between newer generations that, at first glance, appear to be very similar. But to say that generations Y and Z are the same, or could be marketed to using the same … [More]
Social Media – Where It’s Going and How to Keep Up with It (Part I)
The year is young — now is a fine time for businesses to start doing the right things, to take charge of their social media strategy by evaluating trends and revisiting and refining their plans. Positive changes made now will position the business for better outcomes all year long. Gone are the days when companies can treat social media as an afterthought or a supplemental … [More]
