True Food Scores Win-Win with Brand Engagement App

by Mike Hunter

True Food Kitchen has launched “True Insider,” a loyalty program and custom-branded app designed to be a more personalized and customizable brand engagement program serving up unique rewards and exclusive experiences. True Insider will integrate directly with the restaurant’s new digital ordering platform, allowing guests to order and pay online, make reservations, manage their account and earn and redeem rewards at any of True Food Kitchen’s 27 locations nationwide.

Benefits run both ways, as True Food Kitchen CEO Christine Barone explains: “The platform will also give rise to some rich data that will help us understand what motivates our guest on an individual level so that we can fine tune our offering and engage with each of them in a more personal and meaningful way.”

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