Simple Storage Innovates

by Mike Hunter

Last year’s launch by Kat Nouri of her Stasher Bag was innovation that cut right through the commonly accepted green choice “plastic or paper.” Plastic containers, from storage bags to food containers, are ubiquitous in our lives, but plastic is petroleum-based. Nouri was worried about the effects of petroleum-based plastics on her family plus considered the cumulative impact of the disposables. Already experienced with developing products made of silicone, she created Stasher out of 100 percent pure platinum silicone. As the world’s first — and only — self-sealing, airtight, non-plastic bag, it has won awards that include the prestigious global innovation award and the design industry’s red dot award.

Dishwasher-safe, the product is reusable — making it a green alternative to plastic — and is also free of BPA, BPS, phthalates, vinyl, petroleum and other problematic chemicals found in plastic, so is safe to cook in (either sous vide or in the microwave) and eat out of as well as use for general storage convenience.

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events