Scottsdale-based Startup One of 15 Invited to TechCrunch Disrupt

by Mike Hunter

Scottsdale-based eTrack Tech was one of just 15 startup companies worldwide invited to the 2017 TechCrunch Disrupt Berlin’s Startup Battlefield Competition to present its solution for heavy equipment fleet management. Excited about the opportunity to launch her company’s forklift solution at the competition, “along with other disruptive startups,” and demonstrate the technology to potential investors across the globe, co-founder Barbara Timm-Brock says, “We are confident that our proprietary IoT solutions will increase productivity and reduce repair costs for millions of pieces of equipment, and transform heavy equipment fleet management.”

Each year, more than $140 billion worldwide is spent on repair and maintenance of heavy equipment, most of which goes toward reactive repair costs. Seeing a need for fleet owners and operators to become more proactive in their equipment condition, eTrack developed proprietary multi-functional sensor sets and custom algorithms in a distributed mobile computing package that delivers critical Internet of Things data from edge to cloud.

Existing fleet tracking solutions are limited to reminders with no alerts, predictive maintenance, or operator tracking; OEM (original equipment manufacturer) solutions do not work across brands, ages and types of trucks. eTrack provides a comprehensive solution to address these needs, with no platform investment, utilizing IoT-enabled technology to provide lower-cost predictive solutions and mobile tracking for the commercial repair and maintenance industry.

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