Product Marketing Platform Disrupts

by Morten Hellesøe Poulsen

It’s estimated that 94 percent of small and medium-sized enterprises (SMEs) have yet to adopt product information management systems. Product information management tools (PIMs) act as an umbrella, enabling businesses to manage information required to market and sell products through numerous distribution channels; a huge number of small retailers are still relying on Excel to manage their product content and price lists. Having their product content organized and centralized will provide them with invaluable data, enabling them to better compete with larger retailers and succeed in the online world. That was our impetus in creating Plytix.

The PIM industry is currently growing at a 25.3-percent compound annual growth rate. That’s mainly driven by new businesses adopting a PIM, rather than expansion from existing PIM users. We also believe growth in the in the coming year will be driven by SMEs. Plytix specializes in product marketing systems, and we believe the platform is a gamechanger in that it enables SMEs to grow four times faster at an estimated 84-percent improved efficiency rate. 

Plytix is a disruptive product marketing platform that currently has more than 1,000 users. It is also software agnostic and can create endpoints to any system, making it easily integrate-able with any content management system, ecommerce or enterprise resource planning programs. Plytix PIM can integrate with other types of software, including catalog management, business process management and data quality. Its core functionalities are a searchable database, product variation control, product feed creation and digital asset and file management.

Plytix was recently selected by the European Union to be part of the Horizon 2020 research and innovation program.

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