Gamification App as Management Tool

by Mike Hunter

Phoenix-based Driggs Title Agency kicked off 2018 with the launch of its latest app, Kindness Kwest. The app utilizes gamification to build teamwork, enhance client relations and inspire employees to give back to the community. As they work through the levels and complete tasks, employees earn rewards; their efforts will generate donations in their name to charity.

Adam Driggs, CEO and founder of Driggs Title Agency — which considers itself a technology company that provides title and escrow services — designed the app based on neighborhoods within a community. Each department of Driggs Title Agency represents a cul-de-sac in the neighborhood and each player owns a house in their respective cul-de-sac. Employees can create characters that can walk around to see others “homes” and complete tasks. It allows each player to see how the other players are doing on the Kwest.

“We want employees to gain a better understanding of the various jobs within the company and learn more about our clients and their needs and work toward something greater than themselves. We believe as players advance in Kindness Kwest, they will improve their job performance, build stronger relationships with clients, and we will instill a sense of philanthropy in the process,” Driggs explains.

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