‘Ask Avnet’ and ‘Engineer on Demand’

by Mike Hunter

Ask Avnet, from leading global technology distributor Avnet,  encompasses a range of tools and services, including an intelligent agent, customer service, technical support and a new Engineer on Demand service. The automated assistant provides users with 24/7 support and a single point of entry for basic inquiries regarding product search and order status, and seamlessly connects customers to relevant content on Hackster.io and the element14 community. If a question is more complex, Ask Avnet can leverage the information from its interactions to connect the user to the appropriate support channel — customer service, technical support or an Engineer on Demand, depending on the nature of the query. The Engineer on Demand service also enables customers to request one-on-one virtual appointments with application engineers.

Since it is built on artificial intelligence technology, Ask Avnet is constantly learning to improve the user experience. Through this continued open beta testing on avnet.com, interactions with customers and visitors will have the effect of building further intelligence into the system. In addition to responding to customer inquiries, Ask Avnet proactively engages visitors to avnet.com with helpful prompts and relevant information.

Customers ranging from professional engineers to procurement specialists to makers can use Ask Avnet to find the critical insights and information they need to bring their technology solutions to market.

Currently, Ask Avnet speaks in English. “Since English continues to be the most prevalent language across the industry, Ask Avnet assists most users,” says Nishant Nishant, Avnet’s head of digital strategy. “When we move into additional geographies, Ask Avnet will have a solid foundation to expand support in other languages.”  avnet.com

Ask Avnet is built on artificial intelligence, technology that enables it to constantly learn to improve the user experience. With continued open beta testing on avnet.com, interactions with customers and visitors will have the effect of building further intelligence into the system.

[See also “Avnet Pioneers Digital Platform for Technology Distribution” in this issue of In Business Magazine.]

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