Scottsdale Fashion Square is showing how to make a grand entrance. What was an unobtrusive side of the mall partially hidden behind the old Camelview Theatres has been renovated as a wide courtyard fronted by — a staple amenity for a luxury destination — a valet stand, and leading to a striking, two-story glass entry to the mall’s new luxury wing.
A ribbon-cutting was celebrated November 19, a week after the luxury wing debuted. Featuring high-end furnishings and finishes and a new Swarovski-inspired light column as centerpiece in the central Crystal Court. The wing is anchored by long-time retail residents Neiman-Marcus and Dillard’s.
Among the major new exclusive-to-market retailers that have opened stores in Scottsdale Fashion Square are Saint Laurent, a luxury, prêt-à-porter retailer with boutiques in Paris, Beverly Hills and other major luxury centers around the world; Hublot, an inventive brand that combines exotic materials and Swiss watchmaking tradition; Peloton, whose high-end, at-home fitness equipment marries sophisticated technology with expert-led group classes and other media content; b8ta, the retail destination for discovering the latest in electronics and other innovative products; and Morphe, the renowned beauty brand created by artists and influencers.
And, spurred by Macerich’s investments in upping the luxury quotient at the mall, many current top brands are evolving by recommitting, expanding and renovating their retail presence at the property. Some examples: Louis Vuitton, the French luxury house famed for signature leather goods, accessories and more, recently remodeled its flagship location at Scottsdale Fashion Square. Johnny Was, the Los Angeles-based brand that offers luxury Boho fashion and accessories for women, completely renovated its current location, featuring hand-painted artwork on the storefront. Bottega Venetta, the Italian brand known for its exquisite leather and other luxury goods, completely renovated the store interior with a new, two-story front entrance. Omega, the luxury Swiss watchmaker, has redesigned its store to replicate its flagship store in Switzerland.
“Macerich has a long and productive history of consistently investing in our top properties, including Scottsdale Fashion Square, where we are reimagining the real estate to ensure it remains an essential destination for world-class retailers and brands and, of course, the region’s discerning shoppers,” says Scott Nelson, senior vice president of development at Macerich. “In Arizona, Scottsdale Fashion Square is already the region’s undisputed luxury leader. As we elevate the experience and draw even more of the most coveted retail names, this exceptional property will continue to attract shoppers seeking the most inspired collection of luxury brands and experiences.”
