Talk Is Chief

Talk Is Chief

by Mike Hunter

Leaders today spend up to 90 percent of each day communicating to make good things happen in their organizations. They communicate with colleagues, customers, shareowners, creditors, regulators, advocates and competitors. They influence culture, opportunity, risk taking and risk aversion. The stakes in this new communication environment are very high, driving home Winston Churchill’s statement, “The difference between mere management and leadership is communication.” These days, leaders are likely to face adversity and careertesting situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples and even a list of the “Ten Commandments of Crisis Management” so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.