Serving the Female Market: The Venus Vault

by RaeAnne Marsh

The Venus Vault Show host Syndeelou Jones and cohost Craig MatthewThe Venus Vault LLC is a media company that has developed a media platform which produces engaging content through radio, podcast, print, services and products — intended to uniquely serve the female market. Founder Syndeelou Jones says her biggest challenge was taking something that felt so personal, so important and so real, and turning it into a business. That required a “balance of maintaining authenticity and leading with my heart while building an empire,” she explains, observing, “The heart and head don’t always agree.”

Having created The Venus Vault to disclose and uncover women’s secrets for love and inspiration, Jones has found its listening audience has also become a valued guest, writing or calling to share their questions and stories. “I’ve made every misstep in life and love along the way to success, so I can relate to every one of them and am constantly inspired.”

With 20 years’ experience as a successful entrepreneur in real estate, business consulting and coaching, Jones says she decided to turn her energy toward “supporting women in a way that is real and authentic” and became a certified life and relationship coach.

“A woman’s story. It hit me one night after an afternoon spent with some of my closest girlfriends that our shared stories heal us, entertain us, support us and inspire us,” says Jones. “No matter what our background, our culture, our social status, we walk the same path — we, as women, are the warriors of love. I wanted to share our stories, not just at my table but with the world. I wanted to unite us and give us a place to feel comforted and supported. So I sat down to write it all down in a memoir 10 years ago. That memoir set the stage for my business today.” 

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