Catherine Alonzo is CEO and founding partner of Javelina, a change-engineering company that is advancing equality and human dignity through social, political and economic change. Javelina helps its clients realize their vision of change in the world through cutting-edge strategies from the worlds of marketing and political campaigns.
Alonzo is motivated by her personal mission: to make the world a kinder, more equal place. As she was growing up, life taught her that so much of what we are able to achieve is determined by the circumstances of our birth: our race, gender, birthplace and the family who raises us. If she can even the playing field just a millimeter through her work and volunteerism, she knows she’ll have made a lasting impact.
Alonzo has been integral in growing Javelina to be one the Valley’s pre-eminent marketing and campaign agencies. With a background in political campaigns, she specializes in crafting strategies to help people and organizations change the world. She marries her political background (having served on the teams that raised the Arizona minimum wage in 2016, and elected Phoenix Mayor Greg Stanton and Tempe Mayor Mark Mitchell) with her passion for storytelling in the digital age.
Originally from the UK, Alonzo moved to Arizona in 2005 to complete her master’s degree in Public Administration at Arizona State University. She lives in Central Phoenix with her husband Ruben and their three bunny rabbits. One of her favorite weekend activities is volunteering at Brambley Hedge Rabbit Rescue, cleaning bunny cages and filling up water dishes.
Connection to community is a life source for Alonzo, and she has given countless hours to local organizations. As a past board member for Tucson-based kindness-focused nonprofit Ben’s Bells, Alonzo led the effort to open a Phoenix studio. The studio still operates on Roosevelt Row in Downtown Phoenix.
In recent years, Alonzo has been recognized for her business leadership by organizations that include the Greater Phoenix Chamber of Commerce.
Her vision for the future is a kinder, more equal world. Continuing to scale the impact that Javelina’s clients have on the world is a major part of that.
Company Name: Javelina
Main Office Address: 800 N. 1st Ave., Phoenix, AZ 85003
Phone: (623) 252-5439
Website: javelina.co
Number of Locations in Metro Phoenix: 1
Number of Employees: 12
City Nationally Headquartered: Phoenix
No. of Years with Firm: 6
Year Established Locally: 2012
Specialties/Services: Development of purpose, mission and values; Message development and training; Strategic communications – digital marketing, social media, traditional comms; Political campaign management and fundraising; Direct mail
