Oral Hygiene, Digitally

by Mike Hunter

Augmented reality (AR) has the potential to revolutionize the oral hygiene category, with industry players increasingly harnessing this technology to uniquely attract and engage consumers, GlobalData reports.

In GlobalData’s 2017 global consumer survey, just 18 percent of respondents said they currently use digital tools to monitor/manage their dental and oral hygiene, whereas 40 percent of consumers said they would consider doing so in future.

Lia Neophytou, associate analyst of Consumer at GlobalData, says, “This offers the highest usage potential for digital tools across all other toiletries and hygiene categories, indicating a possibility for consumers to be particularly receptive toward oral care innovation incorporating AR technology.

French smart oral care company Kolibree is one such company innovating with this ambition in mind. Early this year, the company launched an AR-enabled toothbrush for kids — Magik — which turns any smartphone into a game console for fighting cavities and plaque.

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