F.I.T. for an Apple Watch

by Mike Hunter

UnitedHealthcare is adding a new incentive to its popular UnitedHealthcare Motion, a digital wellness program that provides people with access to activity trackers that can enable them to earn up to $1,000 per year by meeting certain daily F.I.T. (measurement of frequency, intensity and tenacity) walking goals. To date, participants have collectively walked more than 180 billion steps and earned nearly $30 million in rewards. Now, those rewards may also include an Apple Watch.

People enrolled UnitedHealthcare Motion will be able to receive and start using Apple Watch after paying only tax and shipping, with the option to apply program earnings toward the full purchase price of the device. Program participants will be able to own the world’s No. 1 smartwatch in as little as six months by meeting daily walking goals. The new program is available in Arizona to employers of all sizes.

The booming wearable device market is expected to quadruple to 430 million units by 2022, up from 118 million in 2016.

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