DNA-based Lifestyle Apps

by Mike Hunter

Exploragen has launched as a DNA lifestyle company to deliver useful DNA-based apps directly to consumers. The new California startup, led by a team of veterans from the medical genetics industry, creates engaging apps that translate DNA information into personalized insights consumers can use to improve their everyday lives.

Exploragen apps will be available exclusively on the Helix platform, the first online marketplace of DNA-powered consumer products that offer insights into nutrition, fitness, health, ancestry, family and entertainment.

Through a strategic partnership with Helix, Exploragen is bringing a suite of applications to consumers that allow users to learn about and manage many aspects of their lifestyle and wellness with the touch of a button.

Each app translates findings from published peer-reviewed scientific studies into proprietary algorithms that use DNA to inform individuals about their lifestyle traits, delivering personalized insights for improving sleep, understanding caffeine metabolism, and more.

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