BCBSAZ Motivating Health and Wellness

by Mike Hunter

Blue Cross Blue Shield of Arizona recently launched Get Fit. Don’t Quit, a health and wellness program as part of its mission to make Arizonans healthier. BCBSAZ teamed with fitness icon Jake “Body By Jake” Steinfeld in this effort to empower Arizonans to live a healthier lifestyle. The program is built around the idea that small steps lead to big payoffs, and shows people fun, simple, positive changes they can make in their day-to-day lives to support long-term wellness.

Engaging videos offer tips on how to be more active, eat better and live well. They also include motivating and inspirational interviews with athletes and wellness leaders, of which the following is a sample:

  • “What you get out of the game is what you put into the game.” —Willie Bloomquist
  • “The number one thing is to stay consistent.” —Catherine Anaya
  • “You always have to try something once, because if you didn’t try it, you’ll never know.” —Vanessa Ramirez

“Every day we make choices that positively or negatively impact our health. We wish for better health or a better life, and a wish changes nothing but a decision changes everything,” says Jake. “By making the decision to join the Get Fit. Don’t Quit! family, you’ve made the decision to make a change. Change is rough, change is tough, but with the right motivation and inspiration and the right tools that I will provide you, change now becomes very attainable. I want to empower you to change the words ‘I can’t’ to ‘I CAN!’ And then, you will be living with my very powerful mantra: DON’T QUIT!”

“We know practicing a healthy lifestyle does not always come easily-it requires work and commitment,” says Pam Kehaly, president and CEO of BCBSAZ. “But, there is no more important investment than in your health and that of your loved ones. Jake’s Don’t Quit program provides a fun and inspiring way to amplify our focus on health and wellness. Together, we can make Arizona healthier.”

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