Necessity is famously the mother of invention. With uncertainty surrounding marketing budgets big and small, the current need for B2B marketers is almost universal: the ability to accurately measure ROI, justifying every line-item to the penny. Here’s a wide-angle look at the trends shaping the quest for more accurate ROI measurement. Looking at a campaign broadly from … [More]
Arizona Universities Partner to Safeguard State’s Groundwater
As concerns about Arizona’s water future grow, the state’s public universities and the Arizona Board of Regents are offering solutions. The Regents’ Grant-funded Arizona Tri-University Recharge and Water Reliability Project is focused on enhancing groundwater recharge to sustain Arizona’s agriculture and ecosystems. In partnership with the Arizona Department of Water … [More]
Small Changes, Big Impact: Low-Cost Ways to Support Employees through Inflation
As inflation headlines re-emerge, many employers are contemplating shifts in their remote and hybrid work policies. Organizations are working hard to balance two competing priorities: being sensitive to the financial pressures employees are facing, while also managing budgets and controlling costs to maintain sustainable business practices, all while ensuring the culture of the … [More]
Generational Divide Shapes Customer Service Expectations, Survey Reveals
Nearly half of U.S. shoppers say customer service provided by businesses is getting worse, according to results from the latest GoDaddy Consumer Pulse survey* – yet Gen Z and Millennials remain more upbeat than their parents' generations. According to GoDaddy's survey of 1,500 U.S. consumers, only 20% of respondents say customer service has improved recently, compared to 42% … [More]
July Job Openings Hit Lowest Levels since 2020
NFIB’s July jobs report found that 33% (seasonally adjusted) of small business owners reported job openings they could not fill in July, down three points from June and the lowest level since December 2020, though still well above the monthly historical average of 25%. In fact, 21% of small business owners cited labor quality as their single most important problem in July, up … [More]
$33B Data Center Park Planned for Phoenix-Tucson Metropolitan Corridor
Arizona land developer Vermaland, LLC unveiled plans for a $33 billion data center industrial park that would become the largest such development in the United States, positioning the Phoenix-Tucson corridor to compete directly with Northern Virginia's "Data Center Alley" for tech industry investment. The 3,300-acre complex would support up to 3 gigawatts of power capacity, … [More]
The Death of Work-Life Balance: How to Protect Your Peace and Prioritize What Matters
Work-life balance is tough, and for most of us, it’s starting to feel like a thing of the past. Companies are demanding long hours and more hustle. Remote workers are being called back to the office and the ones still at home are stuck in “always on” mode. With layoffs happening left and right, everyone feels the pressure to constantly prove their worth. No surprise we’re all … [More]
Affordable Homes Outpace Market, Posting 4% Growth in June Sales
Sales of starter homes rose 3.9% year over year in June to the highest level in two years, a bright spot in an otherwise sluggish housing market where sales fell across other price tiers. That’s according to a new report from Redfin, the real estate brokerage powered by Rocket. June was the 10th consecutive month in which home sales rose year over year, indicating that … [More]
What Does the Revived PAID Program Mean for Employers?
The U.S. Department of Labor announced the return of the Payroll Audit Independent Determination (PAID) program. PAID is a voluntary compliance initiative that helps employers resolve inadvertent violations of the Fair Labor Standards Act (FLSA)—such as unpaid overtime or minimum wage—without litigation or civil monetary penalties. This announcement extended the reach of PAID … [More]
Streamlining Customer Verification: Lessons from AI-Powered Fintech
In the fintech industry, customer onboarding ensures new clients can effectively access and use financial or banking systems. A well-structured onboarding process helps companies build trust with customers while meeting compliance requirements in highly regulated markets. Traditional onboarding and KYC methods include manual checks, which are slow and difficult to scale. … [More]
Iconic PV Resort Announces $24M Renovation to Transform Luxury Well-Being Experience
JW Marriott Scottsdale Camelback Inn Resort & Spa announced a $24 million transformation of The Spa at Camelback Inn that will redefine the resort’s luxury well-being experience in Paradise Valley, Ariz. As one of Arizona’s most renowned wellness destinations and original full-service resort spas, the reimagined Spa at Camelback Inn is set to debut in January 2026, offering … [More]
Lucid Partners with Uber, Nuro on 20K Vehicle Robotaxi Deal
Lucid Group, Inc., Nuro, Inc., and Uber Technologies, Inc. announced a next-generation premium global robotaxi program created exclusively for the Uber ride-hailing platform. Expected to first launch later next year in a major US city, the new robotaxi service combines the industry-leading software-defined vehicle architecture of the Lucid Gravity, the scalability and proven … [More]
Survey Finds Growth in Social Corporate Responsibility
A new survey of 135 companies released by the Association of Corporate Citizenship Professionals and YourCause from Blackbaud reveals that 72% of corporate social responsibility teams have seen their roles expand amid heightened scrutiny of companies’ social impact efforts. This is the same percentage of respondents who said their team had taken on more responsibility in 2024 … [More]
Arizona Tops List of States with Biggest Rise in Homeownership since 2014
New research has revealed the states with the biggest increases and decreases in homeownership over the past decade. The study by Eden Emerald Mortgages, using data from the U.S. Census Bureau's Current Population Survey/Housing Vacancy Survey, analyzed homeownership rates across all states from 2014 to 2024 to identify which regions have experienced the most significant … [More]
Arizona Economic Development on Hot Streak in 2025
Following an unprecedented streak of record setting years, Arizona economic development efforts reached still greater heights in Fiscal Year 2025 (FY25). In the 12-month fiscal period that ended on June 30, 2025, the Arizona Commerce Authority (ACA) and local economic development agencies successfully worked with companies that committed to creating a projected 24,285 new … [More]
Phoenix Startup Raises $5M, Disrupting Wine Industry with Alcohol Removal Tech
ALTR, a pioneering beverage technology company, announced the successful completion of a $5 million seed funding round to commercialize its groundbreaking alcohol removal technology. The company's proprietary "Flavor-First" process enables the creation of premium low-alcohol drinks that maintain the full sensory experience. Backed by leading investors in the … [More]
Inventory Stagnates as Phoenix Condo Sales Slide More Than 30%
The median U.S. condo sale price fell 2.2% year over year to $354,100 in May—the second largest drop in records dating back to 2012. That’s according to a new report from Redfin, the technology-powered real estate brokerage. The only time condo prices posted a larger year-over-year decline was in April 2023 (-2.9%), and that was largely because roughly one year prior, prices … [More]
Q1 Arizona Economic Insights Findings Released, Likely Higher Risks Seen for Q2
The Greater Phoenix Chamber and BOK Financial have released the First Quarter Arizona Economic Insights Dashboard findings. This enhanced tool provides access to real-time, interactive data updates on Arizona’s ever-changing economic landscape. The public can access detailed insights into key indicators such as unemployment, GDP, job projections, population changes, average … [More]
