There is no magic pill, button or wand that you wave that will quickly fix or treat the ails of your culture. We live in an instant gratification world where people/employees/leaders want things to change for the better immediately. They want the negativity, dysfunction and toxic elements of the organization to be eradicated overnight. But when it comes to your company … [More]
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There Is No Vaccine for Your Company Culture: 4 “Musts” for Leading through Times of Change
by Jason V. Barger
Johnson & Johnson, Pfizer, and Merck Lost $3.5B in Combined YTD Revenue
AksjeBloggen.com
The coronavirus pandemic put enormous pressure on the healthcare industry, forcing pharmaceutical giants to roll out clinical trials for a COVID-19 vaccine at breakneck speed. At the same time, significant changes in demand, research and development processes, and regulation revisions amid the coronavirus crisis cut down revenues of the biggest players in the market and … [More]
4 Unexpected Ways Holiday Networking Has Been Changed by the Pandemic
by Lisa Rangel
This is certainly a year that is different than any other. Many things have changed, as has job searching. And job searching during the holiday season is certainly different this year. Here are four ways holiday job searching is different and how you can make the best of it to still land your next role during this season and before 2021 starts. College Buddy … [More]
Aging Workforce, Technical Skills Shortage and the Importance of CTE in Schools
by Greg Donovan
America is dealing with an unprecedented shortage of skilled labor. The Department of Labor reports that while there are 7.6 million unfilled jobs, only 6.5 million people were looking for work. This is the same situation in Arizona. The industries seeing the largest talent gap are construction, health care and personal care, followed by computer and mathematical occupation. … [More]
Global Digital Ad Spending to Jump 14% YOY and Hit $395B in 2021
BuyShares
Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market share this year. After a sharp fall in ad spending in March, the last few months have witnessed strong growth across all regions, as millions of consumers shifted to websites and webshops from brick-and-mortar stores. According to data presented by … [More]
New Report Sheds Insight on Pandemic’s Impact on Nonprofits
Common Impact
According to a new report from Common Impact, the impact of the COVID-19 pandemic on nonprofit organizations is staggering and the skills and expertise of corporate employees are a critical part of restoring and sustaining the sector. The COVID-19 Nonprofit Impact Report: A Guide for Providing Philanthropic and Skilled Volunteer Support , released today, indicates the … [More]
How the Economic ‘Reset’ Can Work in Your Favor
inbusinessPHX.com
While news of vaccines on the horizon signal hope, some analysts think a sizable chunk of the U.S. economy has been damaged permanently by COVID-19, with more layoffs and business closures still to come in 2021. But to others, the future of a “new economy” in the post-COVID world is bright, opening doors for entrepreneurs, working professionals and small-to-medium business … [More]
Business Success Can Begin at a Surprising Starting Point: Philosophy
inbusinessPHX.com
In an age when college students are urged to choose an area of study based on financial returns, philosophy has become a much-maligned major. But those who dismiss philosophy as something with no practical use are overlooking how studying Aristotle, Plato, Socrates and others has real-world applications in business, says Cristina DiGiacomo, author of Wise Up! At Work and … [More]
Why Buying a Small Business Now Is a Bad Idea
By Terry Monroe
Normally, I am a proponent of buying small businesses. The data shows they make the world go ‘round. The U.S. Small Business Administration Office of Advocacy, which defines a small business as a firm with fewer than 500 employees, states there are over 30 million such enterprises in the U.S. But a convergence of factors have made the economic environment less favorable … [More]
Matching Your Sales Approach to Your Prospect’s Readiness to Buy
by Jill J. Johnson, MBA
Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, evaluation, trial and, finally, the adoption stage. Each stage requires a different decision by your prospect. By matching your sales and promotional strategies to their … [More]
