We’ve all heard the saying that when it comes to online marketing, content is king. Going into the new year, that holds true, but there’s one caveat that marketing managers must grasp if they want their efforts to be effective. It’s not that content is king when it comes to video marketing – it’s content that actively engages viewers. Those companies that tap into the power of … [More]
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Content is Critical for 2021 and Beyond: How to Activate Engagement in Today’s Video Marketing
Source Digital
Clean Data Key to Maximizing 5G’s Potential to Augment Marketing
inbusinessPHX.com
When it comes to 5G—the fifth generation of cellular wireless technology helping us navigate the online world—most businesses are focused on speed. The key to progress is processing the data. Connection is one thing; giving context to the vast amounts of information coming is an unprecedented challenge, according to Sky Cassidy, CEO of MountainTop Data. “How marketing … [More]
Talent Engagement will be Critical to Building Business Resiliency as Market Evolves in 2021
The Execu|Search Group
The Execu|Search Group released its 2021 Hiring Outlook titled, 3 Strategies For Building A Resilient Workforce During Uncertain Times. The report, which provides insight into the factors that most impact employee engagement, aims to help employers navigate their talent pool in an evolving market. This is critical as COVID-19 continues to run its course in 2021, and companies … [More]
5 Ways Small Businesses Can Grow after Emerging from Disruption
inbusinessPHX.com
The pandemic made 2020 a difficult year for many small businesses, as many closed permanently. But other small companies had success despite the surge in outbreaks and are hoping to build on those achievements in 2021. How can they keep their momentum going, and what can other companies learn from their struggles to navigate the challenges of the new year? “To stay … [More]
Pandemic Year Brought Incredible Surge in ‘Million-Dollar Cities’
Zillow
Although the typical value of a home in the United States is about $263,000, the number of "million-dollar cities" spiked sharply last year, according to a new Zillow analysis. There are 45 more U.S. cities1 with a typical home value of at least $1 million than there were a year ago -- the largest increase in at least a decade. There are now 312 million-dollar cities, up … [More]
2020: What Did We Learn & What Is Here to Stay?
by Karen Stafford, MHRM, SPHR, SHRM-SCP
Remote Work Is Here to Stay! While a small number of workplaces offered working from home at least one day a week before the pandemic hit in March (36%, according to a Price Water House survey), when COVID hit that number spiked to 77%. During this time, we learned that remote work can and really does work! Yes, job roles are important, as many “essential worker” … [More]
Flow over Force: Essential Existential Advice to Overcome Paltry Productivity
by Neha O’Rourke
For the woman who’s utterly frustrated by what she perceives to be her paltry productivity (or so it feels that way) in these duck-and-cover days of COVID-19: I see you. I hear you. And, I would like to introduce you to a concept that I turn to regularly to reset the day or when motivation or productivity becomes stagnant. It’s called “flow-over-force.” This process is … [More]
Why You Should Consider a Digital Transformation for Your Company in 2021
by Joel Patterson
As with every new year, it’s important to formulate, plan, and set your business goals. Have you considered how revamping your software solutions could help you achieve those goals? Here are just a few of the reasons to consider a digital transformation for your business in 2021. Keeping Up with Yourself. Your goals most likely include some form of growth—more customers, … [More]
Planning amid Uncertainty: Tax Considerations Business Owners Should Keep in Mind as 2021 Begins
by Kris Yamano
Businesses, no doubt, are eager to leave behind the uncertainty of 2020 for a much more stable 2021. But the truth is that many of 2020’s uncertainties will hang over into the new year. That is why now is the right time to get a jumpstart on 2021 tax planning. Here are several key considerations businesses should weigh as they prepare their 2020 taxes and plot out their tax … [More]
Home Value Disparities Between Races Are Still Pronounced, but Shrinking
Zillow
Typical values for Black- and Latinx-owned homes still lag behind overall U.S. home values, but the gap is narrowing. A new Zillow® analysis shows homes owned by Black and Latinx households are worth 16.2% and 10.2% less, respectively, than the typical U.S. home -- gaps that have closed by about 4 percentage points from their widest points following the Great … [More]
