We’ve all heard the saying that when it comes to online marketing, content is king. Going into the new year, that holds true, but there’s one caveat that marketing managers must grasp if they want their efforts to be effective. It’s not that content is king when it comes to video marketing – it’s content that actively engages viewers. Those companies that tap into the power of … [More]
Content is Critical for 2021 and Beyond: How to Activate Engagement in Today’s Video Marketing
Clean Data Key to Maximizing 5G’s Potential to Augment Marketing
When it comes to 5G—the fifth generation of cellular wireless technology helping us navigate the online world—most businesses are focused on speed. The key to progress is processing the data. Connection is one thing; giving context to the vast amounts of information coming is an unprecedented challenge, according to Sky Cassidy, CEO of MountainTop Data. “How marketing … [More]
WEBINAR – Jan 14: Paycheck Protection Program for Small Business
What do small business owners need to know about the new Federal COVID-19 relief package? What financial resources are available? Who qualifies, and how does the application process work? What about PPP loan forgiveness? Join the Tempe Chamber of Commerce on Thursday, January 14th for an informative session featuring our special guest James Pipper, Lead Economic Development … [More]
Business Organizations Advise ‘Prioritize State Recovery over Partisan Politics this Session’
In a joint statement Monday, several influential business leadership organizations came together to urge our state legislators to act in the best interest of Arizonans and focus on recovery - not partisan politics - as we open the 55th Legislative session. In a statement released Monday, the leadership organizations made it clear that they support a strong effort to recover … [More]
Governor Ducey Delivers State of the State Address, Outlines 2021 Priorities
Governor Doug Ducey today delivered the State of the State address in a live broadcast to the opening session of the 55th Arizona state legislature and the people of Arizona. The Governor outlined his vision for 2021, focusing on the continued fight against COVID-19, the distribution of the vaccine, prioritizing K-12 education, creating jobs and helping Arizonans who have been … [More]
SBA Re-Opens PPP in Two Phases
The U.S. Small Business Administration, in consultation with the U.S. Treasury Department, re-opened the Paycheck Protection Program (PPP) loan portal Monday at 9 am ET. SBA is continuing its dedicated commitment to underserved small businesses and to addressing potential access to capital barriers by initially granting PPP access exclusively to community financial institutions … [More]
Talent Engagement will be Critical to Building Business Resiliency as Market Evolves in 2021
The Execu|Search Group released its 2021 Hiring Outlook titled, 3 Strategies For Building A Resilient Workforce During Uncertain Times. The report, which provides insight into the factors that most impact employee engagement, aims to help employers navigate their talent pool in an evolving market. This is critical as COVID-19 continues to run its course in 2021, and companies … [More]
Great News for Minority-Owned Businesses: How to Qualify for the New Pandemic Relief
Good news for minority-owned small business has arrived with a new round of pandemic relief funding for the Paycheck Protection Program and Economic Injury Disaster Loans. Congress has approved $284 billion in new loans. Availability started Monday, January 11, 2021, for first-time borrowers and will start on Wednesday, January 13, 2021, for second-time PPP borrowers. The PPP … [More]
EN NEGOCIOS: Buenas noticias para empresas de propiedad de minoría: Cómo calificar para el nuevo alivio pandémico
Las buenas noticias para las pequeñas empresas de propiedad de minorías han llegado con una nueva ronda de fondos de ayuda pandémica para el Programa de Protección de Pago y Préstamos por Desastre por Lesiones Económicas. El Congreso aprobó $284 mil millones en nuevos préstamos. La disponibilidad comienza el lunes 11 de enero de 2021 para los prestatarios por primera vez y el … [More]