This conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn how Google+ is different and why the difference matters, how to define effective Google+ strategy and tactics, how to … [More]
Social Media Marketing All-in-One For Dummies
This book shows businesspeople how to apply the marketing savvy they already have to the social media their prospects are using, helping to get and keep more customers, make more sales and boost the company’s bottom line. Find the business side and explore the variety of social media options and research where the target audience hangs out. Discover ways to simplify posting in … [More]
Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Plenty of businesses are already blogging and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This how-to guide shows how to go beyond “one size fits all” business blogging, … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases, with case studies from companies such as Walmart, Starbucks and Patagonia. These innovative private-sector partnerships answer … [More]
Boys & Girls Clubs of Greater Scottsdale: Fostering Enrichment and Character-building
Boys & Girls Clubs of Greater Scottsdale, thanks to a partnership with AXA Advisors, launches a new event that it hopes will bolster its revenue by $60,000 toward its array of programs and services for kids ages 6 to 18. The organization’s first-ever Weekend Jetaway takes off at 6:30 p.m. on Friday, Nov. 9, for a three-and-a-half-hour flight of fancy with fine dining, … [More]
The Wellness Community: Quality-of-life Programs for Families Battling Cancer
A fall evening under the stars for a backyard dinner party at an historic 1906 home — The Wellness Community’s annual Porch Party fundraiser (held this year on Oct. 20) welcomes guests to “feel like you’re in your own home, in the backyard, having dinner with your friends,” says Executive Director Vikki Scarafiotti. The financial goal for the event is to raise $300,000, … [More]
Feedback: October 2012
Question: Financial institutions are facing issues that range from implementing increased oversight measures to a wariness by businesses of incurring debt to a lack of trust among the general public. Yet a functioning commerce relies on the flow of capital. What do you see as the greatest challenge to business working with traditional funding institutions? Jack … [More]
