You are a strong, smart entrepreneur. You own your own business because you have a passion for what you do and know in your heart you are the best person to do it, whatever that passion is. Your business is your child, and you give it your all. You’d do anything for your business. You turned your dining room or basement into an office. You work evenings and weekends. Along … [More]
Strategies for a Worry-Free Vacation
Vacation is meant to be a time to reset and relax. But for some of us, letting go of the office while away proves difficult. However, it doesn’t have to be that way. With these helpful reminders, you can let go of work and have a worry-free holiday. 1. Plan for a day of re-entry. Before even packing your bags, look ahead in your calendar and block off the first day back to … [More]
Five Critical Elements that May Be Missing from Your Website Copy
You know what drives me nuts? Putting a lot of effort into something and then not getting much to show for it. I hate that, and I try to avoid it as much as possible. But sometimes it happens anyway. And I know I’m not the only one. I often hear the stories of business owners who are frustrated that their marketing isn’t getting the kind of results they want, despite the … [More]
How to Keep Good Workers: Follow the Golden Rule
Hiring good workers is a critical function for every small business, but it’s only the beginning. One of the biggest costs to small businesses, both in the outlay of actual money and in lost productivity, is worker churn. Once you hire good workers, how do you keep them? The simple answer is, follow the Golden Rule: Treat your workers the way you want to be treated. Here’s … [More]
Making the Shift to Woman-Owned, Woman-Operated Businesses
A brand-new organization known as WOWOB (Woman Owned, Woman Operated Business) got off to a rousing start last month with a spectacular launch party held at Splash Printing & Marketing in Scottsdale, which drew more than 125 guests. The idea behind WOWOB is that woman-owned and -operated businesses tend to have deep-seated characteristics that set them apart. Research … [More]