The COVID-19 pandemic drove millions of women out of the workforce. A report by McKinsey & Company showed that women comprised nearly 56% of U.S. workforce exits since the crisis began, with many leaving their jobs to take care of their children when schools and daycare facilities were closed. It’s difficult to predict how many women will return to work, when, and the … [More]
The Creative Brief Blueprint
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads don’t achieve the results the company desires. The problem is, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even … [More]
Blend Out
You’re skilled, you’re smart and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then … [More]
Positioning for Advantage
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive — that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap” — understanding … [More]
Social Media Campaign #ShopGlendaleAZ Relaunches
In an effort to help promote and support Glendale based businesses the Glendale Chamber of Commerce, in partnership with the City of Glendale will re-launch the social media campaign #ShopGlendaleAZ. The campaign encourages Glendale residents and visitors to share their experience patronizing a local business for a chance to win a $100 gift card. The goal and purpose of … [More]
Branding and Politics
The corporate furor over new restrictive voting laws currently being advanced across the country is the latest example of corporations rewriting how they are engaging with social and political issues. In the past, companies tended to remain publicly neutral on even potentially divisive topics. However, over the last decade, more corporate entities and business leaders have … [More]
Baja California Unveils Rebrand as it Prepares for Phased Reopening
The State of Baja California is unveiling a new name, logo and website effective April 6, 2021. Previously known as Baja Norte, the northern region will return to its historic name of Baja California. In addition to the updated branding, the state anticipates moving to the green phase of reopening in the next few weeks. Encompassing seven tourist destinations, including its … [More]
