Businesses have undergone tremendous setbacks as a result of the pandemic. Marketing was the least of a company’s worries, but now, as businesses begin to reevaluate and attempt to recover, it’s important to think about how to navigate the new marketplace with changing consumer behaviors, preferences and loyalty. There are a few things to consider when it comes to marketing in … [More]

Last year, as anxiety surrounding the pandemic was at its peak, the term “pivot” became all-too-common — and oversimplified — guidance for brands eager to navigate the ever-shifting crisis. And while the term itself became overused, the core of that principle remains to this day: To weather such dramatic change (pandemic or not), companies must evolve to be more nimble, … [More]

In every type of downturn, the first thing businesses do is cut their marketing budget. We’d already anticipated that a recession would begin during 2020. We posted a premium download about “How to Market in a Recession” quite early in the year, stressing the importance of businesses sticking with their marketing efforts during bad times, but nobody could have anticipated the … [More]

Being seen and heard is a necessary part of running a successful business. However, 2020 all but halted some companies’ outreach and impacted marketing budgets across the world. As businesses reemerge, branding and awareness are crucial in letting the public know a company is still open for business. What are some of those first steps when restarting the marketing wheel? … [More]

The pandemic of 2020 had differing effects on various industries. Many businesses in tourism and live entertainment came to a screeching halt, while others such as healthcare, financial services and certain consumer products — like furniture and groceries — flourished. In either case, savvy business leaders learned to change on a moment's notice and focus on what mattered most … [More]

We are entering a period of post-pandemic growth, and there has never been a better time for businesses to consider their purpose — their “why.” Purpose is rooted in long-term strategy, aligning brand identity with consumer beliefs, and it has become the fifth “P” of marketing, creating connection, conversation and loyalty between businesses and their customers. Organizations … [More]

With more than half of Americans fully vaccinated against the coronavirus, the economy is in much better shape than a year ago. And while this is good news for businesses, we’re entering a new phase where the recovery is expected to continue at a slower pace. It’s easy to understand why so many businesses are rushing to launch new marketing campaigns after such a dismal … [More]

There is no question that COVID was difficult on all businesses, but even more so on destination travel. As we started to turn the corner and see some sense of return to “normalcy,” it was important that we prepare our clients for the phases of reentry to ensure that they would be ready. Timing is of the essence as things were (and are) changing every day. TJA presented a … [More]

While COVID-19 certainly took its toll on many business-to-consumer market sectors — particularly entertainment, hospitality and travel — business-to-business sectors such as high tech, sustainability and life science experienced unprecedented growth. As we emerge from the pandemic, the marketing and business development needs of all these areas vary greatly, depending on both … [More]