‘Classics Never Go Out of Style’ Campaign Showcases Homebuilder through the Decades

inbusinessPHX.com

Kitchen Sink Creative is launching the first-ever brand marketing campaign for luxury home builder, Camelot Homes. The campaign, titled Classics Never Go Out of Style, was created to differentiate Camelot Homes in the marketplace and establish a recognizable luxury brand for the family-owned home builder, which recently celebrated its 50th anniversary. The brand campaign will … [More]

The Benefits of Workplace Mentorship

by Bertha Tapia

Labor shortages continue to weigh down our local and national economy. Right now, millions of U.S. companies have more job openings than workers to fill them. Workers in the younger generation are being more selective when it comes to finding a job. They are looking for companies with great employee culture, diversity and growth opportunities. A great and cost-effective way to … [More]

Four Areas Every Business Must Examine to Gain Market Share Come What May

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What if the pandemic was only a dress rehearsal? Could your business survive the next big devastation? "Instead of guessing or seeing how things play out, use data to give your organization the best chance of success and potentially gaining market share, even while other companies struggle," says Lisa Apolinski, author of the book Grow Your Market Share In A … [More]

Has Your Safe Harbor Become a Snare? Now Is the Time to Take Digital Marketing Chances

by Lisa Apolinski, CMC

Arriving to the seventh continent of the world, Antarctica, was both the most breathtaking and most daunting expedition experience. Antarctica has the distinction of being the coldest, windiest, highest and driest continent on earth. When Ernest Shackleton set out for Antarctica in 1914, he had no concept of what lay ahead for himself and his crew. During the Shackleton … [More]

Innovative Website Launched for Window Co., Enhances Customer Engagement

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Phoenix-based Western Window Systems, part of PGT Innovations’ family of brands, launched a new website this week. The new site includes easy to navigate links to technical and product information, as well as industry insights and guidance, with a focus on an improved customer experience. For building professionals, the website offers a new section with easy access to CAD … [More]

Fueled by Economic Recovery, Giving Reaches a New High

by Richard Tollefson

Strong increases in individual, foundation and corporate giving highlight the overall philanthropic picture in 2021. The largest-ever one-year increase in corporate giving was driven by an upswing in the Gross Domestic Product and growth in stock and financial markets. Overall giving in the U.S. increased 4% in 2021 to a new high of $484.85 billion. But, while the stock … [More]

New Studies Examine Digital Consumption Habits of Multicultural and LGBTQ+ Audiences

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My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released two annual studies, the Multicultural Consumer Fact Pack and the LGBTQ+ Consumer Fact Pack. These Fact Packs offer insight into the nuances, attitudes, and … [More]

PetSmart Announced as Official Super Bowl Partner

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The Arizona Super Bowl Host Committee announced PetSmart, the largest specialty pet retailer, as an Official Partner. Headquartered in Phoenix, PetSmart’s partnership with the Arizona Super Bowl Host Committee is a celebration of the people, pets, culture, and business landscape that makes PetSmart proud to call the Grand Canyon State … [More]

Tech Services Co. Launches Advanced Auto Dealer Platform to Attract In-Market Shoppers

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Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, unveiled expanded inventory merchandising capabilities enabling dealers to attract, engage and retain more in-market shoppers, compete with national online retailers, and improve lead conversion rates. The company now includes advanced Google vehicle advertising … [More]

6 Things Every CEO Needs to Know about Branding to Better Manage the Human Side of Business

by Jane Cavalier

We live in an upside world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this new world, workers are restless, customers … [More]