Innovative Website Launched for Window Co., Enhances Customer Engagement

Phoenix-based Western Window Systems, part of PGT Innovations’ family of brands, launched a new website this week. The new site includes easy to navigate links to technical and product information, as well as industry insights and guidance, with a focus on an improved customer experience. For building professionals, the website offers a new section with easy access to CAD details, product details, installation instructions, and insights from industry experts. A frequently asked questions page covers topics ranging from how to get advice about a specific project and product details to how to place an order and warranty information.

“This new site greatly improves navigation with an updated appearance and richer content for our customers,” said Christy Sackett, Vice President of Marketing for PGT Innovations. “Additionally, it embodies the Western Window Systems brand to support a highly enhanced website visit.”

The website also features a streamlined navigation bar, enhanced content and categories, improved landing pages with sub categories, better search functionality, and simplified product descriptions. The modern, updated appearance includes clean lines and white space to showcase product images and enhance readability.

“One of the really exciting things about the new site is our ‘Professionals’ section that has timely and relevant industry news, tips, and advice, and includes extensive technical information and product data sheets, CAD details, and installation instructions,” said Jeremy Flynn, Vice President of Sales for the Western Division of PGT Innovations.

A dealer locator allows customers to find a local Western Window Systems expert with ease, and an inspiration section features architect interviews, project galleries, and beautiful architectural photography.

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