‘Classics Never Go Out of Style’ Campaign Showcases Homebuilder through the Decades


Kitchen Sink Creative is launching the first-ever brand marketing campaign for luxury home builder, Camelot Homes. The campaign, titled Classics Never Go Out of Style, was created to differentiate Camelot Homes in the marketplace and establish a recognizable luxury brand for the family-owned home builder, which recently celebrated its 50th anniversary. The brand campaign will be rolled out through digital advertising, organic social media, and select print ads, beginning in September.

“We had a lot of fun developing this campaign,” says Kitchen Sink Creative Managing Partner Kory Kapfer. “The goal was to showcase Camelot’s commitment to building lifestyle-focused homes since the 60s.  We used nostalgia marketing to create some iconic lifestyle images of the 60s, 70s, 80s, 90s, and today, using the stunning homes in Camelot’s current lineup, including the Bronco community, as the setting.”

Kapfer says the creative team drew inspiration from noted American photographer Slim Aarons when developing Camelot’s new brand campaign. “Slim described his subjects as ‘attractive people doing attractive things in attractive places’ and that really hit the target for what we were trying to achieve with this aspirational campaign,” notes Kapfer.

Kitchen Sink Creative began working with Camelot Homes in January 2022. This is the first ad campaign the agency will be implementing for the homebuilder. Brand films for select communities are slated for later this year.

“We’re excited to kick off this multi-channel brand campaign that is truly about differentiating the Camelot Homes brand in the Southwest,” says Camelot Homes Managing Director, Julie Hancock. “The rich images used throughout the campaign beautifully evoke the Camelot feeling and showcase our family’s rich history of building timeless luxury homes for elevated lifestyles throughout the decades, from the glam 60s to today.”

At Kitchen Sink Creative, we bring it every day. We bring our talent. We bring our experience. We bring good coffee, and on a banner day, we bring good whiskey. Most importantly, we bring measurable results—intelligent, inspiring work that not only builds brands, but builds bottom lines. We’ve been doing this for a while—since 1999, to be exact— and through all the evolving trends, the changing environments, and the shifting priorities, one thing remains constant: people are drawn to great work done by great people. That’s what brought us here. That’s what keeps us here.  And that’s what will bring us to exciting new heights well into the future.

Camelot Homes began building its legacy based on uncompromising quality over 50 years ago. Across three generations, the Hancock family has provided the kind of personal consideration, attention to detail and luxurious, expert craftsmanship that distinguishes homes built by Camelot from all others on the market. Award-winning design and timeless elements are organically incorporated into every home, with a result that is wholly inspired by the clients we serve. A home is much more than a structure – it’s an enclave that captures and treasures the poignant moments, the unforgettable celebrations, and the unexpected joys that encompass a beautiful, imaginative life. Even as our business grows, we are committed to building distinctive, best-in-class homes that have as much character as their owners, providing a level of quality that goes above and beyond every industry norm, and surpassing the expectations of even the most discerning homebuyers.

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